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Software · head to head

Asana vs Customer.io

Asana logo

Asana

Software

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite
Customer.io logo

Customer.io

Software

Data-driven messaging for teams getting started, scaling and beyond

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Asana has a free tier, so it costs nothing to try first.
  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that

Where they differ

Only the attributes on which Asana and Customer.io actually diverge.

Attributes where Asana and Customer.io differ
AttributeAsanaCustomer.io
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb
Founded2008Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in Customer.io

Nothing recorded that Asana does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot Customer.io
  • Campaign managementnot Customer.io
  • Product launchesnot Customer.io
  • Event planningnot Customer.io
  • Agile & Scrum managementnot Customer.io

Customer.io

No use cases recorded yet. See the Customer.io review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

Customer.io

On request

No published plan breakdown. See the Customer.io review.

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose Customer.io if

Nothing in the data separates Customer.io from Asana on the points above - pick on price and on how each one feels to use.

Customer.io review

Questions people ask

Is Asana or Customer.io better?
Neither clearly leads. Asana starts at Free and Customer.io at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or Customer.io?
Asana has a free tier; the other does not. Paid plans start at Free for Asana and On request for Customer.io.
Does Asana or Customer.io run on more platforms?
Asana runs on Web, iOS, Android. Customer.io runs on Web.
Can I use Asana for free?
Yes. Asana has a free tier, so you can try it without paying. Customer.io starts at On request.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Customer.io is typically brought in for.
What can Asana do that Customer.io cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
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Related pages

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