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Software · head to head

Upfluence vs Brandbassador

Upfluence logo

Upfluence

Software

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite
Brandbassador logo

Brandbassador

Software

Employee and influencer advocacy platform

From
$599/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published; Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
  • They diverge on capability: Upfluence covers Influencer discovery, Brandbassador covers Campaign management.

Where they differ

Only the attributes on which Upfluence and Brandbassador actually diverge.

Attributes where Upfluence and Brandbassador differ
AttributeUpfluenceBrandbassador
Starting price$478/month$599/month
PlatformsWeb, Chrome-extension, ApiWeb, Mobile

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Only in Brandbassador

  • Campaign management
  • Content distribution
  • Employee advocacy
  • Influencer management
  • Performance tracking
  • Incentive management
  • Analytics dashboard
  • Twitter

Both cover

  • Instagram
  • GDPR
  • Data encryption
  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Upfluence

  • Finding creators across a large influencer databasenot Brandbassador
  • Running creator campaigns tied to an ecommerce storenot Brandbassador
  • Automating creator payments and affiliate trackingnot Brandbassador

Brandbassador

  • Employee advocacynot Upfluence
  • Brand advocacynot Upfluence
  • Content amplificationnot Upfluence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Brandbassador

  • The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.

Pricing, plan by plan

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Brandbassador

$599/month
  • Starter$599/month
    • Campaign creation
    • Employee advocacy
    • Content management
  • Professional$1299/month
    • Influencer network
    • Incentive management
    • Advanced analytics

Which should you pick?

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Choose Brandbassador if

  • You need campaign management.
  • You work on Web, Mobile.
  • You also want content distribution.
Brandbassador review

Questions people ask

Is Upfluence or Brandbassador better?
Neither clearly leads. Upfluence starts at $478/month and Brandbassador at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Upfluence or Brandbassador?
Upfluence starts at $478/month and Brandbassador at $599/month.
Does Upfluence or Brandbassador run on more platforms?
Upfluence runs on Web, Chrome-extension, Api. Brandbassador runs on Web, Mobile.
What is Upfluence best used for?
Upfluence is most often used for finding creators across a large influencer database, running creator campaigns tied to an ecommerce store, automating creator payments and affiliate tracking. Of those, finding creators across a large influencer database and running creator campaigns tied to an ecommerce store are not what Brandbassador is typically brought in for.
What can Upfluence do that Brandbassador cannot?
Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Brandbassador covers Campaign management, Content distribution, Employee advocacy, Influencer management. Both handle Instagram, GDPR, Data encryption, SOC2.
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