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Software · head to head

OpenInfluence vs The Influencer Marketing Factory

O

OpenInfluence

Software

Open-source influencer marketing tools

From
Free
Rated
-
Full reviewWebsite
T

The Influencer Marketing Factory

Software

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Full reviewWebsite

The short version

  • Only OpenInfluence has a free tier, so it costs nothing to try first.
  • They diverge on capability: OpenInfluence covers Campaign tracking, The Influencer Marketing Factory covers Strategy consulting.

Where they differ

Only the attributes on which OpenInfluence and The Influencer Marketing Factory actually diverge.

Attributes where OpenInfluence and The Influencer Marketing Factory differ
AttributeOpenInfluenceThe Influencer Marketing Factory
Starting priceFree$5000/project
Pricing modelopen-sourcequote
Free tierYesNo
PlatformsWeb, Self-hosted, ApiWeb, In-person
Founded20192014

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in OpenInfluence

  • Campaign tracking
  • Analytics engine
  • Custom workflows
  • API endpoints
  • Data export
  • Community plugins
  • Full customization
  • Custom APIs

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Campaign management
  • Content production
  • Performance analytics
  • Agency support
  • Full-service execution
  • Twitter
  • Facebook

Both cover

  • Creator discovery
  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

OpenInfluence

No use cases recorded yet. See the OpenInfluence review.

The Influencer Marketing Factory

  • Full-service campaignsnot OpenInfluence
  • Content productionnot OpenInfluence
  • Strategy consultingnot OpenInfluence

Pricing, plan by plan

OpenInfluence

Free
  • Open SourceFree
    • Source code access
    • Self-hosted deployment
    • Community support

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Which should you pick?

Choose OpenInfluence if

  • You need campaign tracking.
  • You want to start without paying.
  • You work on Web, Self-hosted, Api.
  • You also want analytics engine.
OpenInfluence review

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want campaign management.
The Influencer Marketing Factory review

Questions people ask

Is OpenInfluence or The Influencer Marketing Factory better?
Neither clearly leads. OpenInfluence starts at Free and The Influencer Marketing Factory at $5000/project, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, OpenInfluence or The Influencer Marketing Factory?
OpenInfluence has a free tier; the other does not. Paid plans start at Free for OpenInfluence and $5000/project for The Influencer Marketing Factory.
Does OpenInfluence or The Influencer Marketing Factory run on more platforms?
OpenInfluence runs on Web, Self-hosted, Api. The Influencer Marketing Factory runs on Web, In-person.
Can I use OpenInfluence for free?
Yes. OpenInfluence has a free tier, so you can try it without paying. The Influencer Marketing Factory starts at $5000/project.
What can OpenInfluence do that The Influencer Marketing Factory cannot?
OpenInfluence covers Campaign tracking, Analytics engine, Custom workflows, API endpoints. The Influencer Marketing Factory covers Strategy consulting, Campaign management, Content production, Performance analytics. Both handle Creator discovery, Instagram, TikTok, YouTube.
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Related pages

More on OpenInfluence

More on The Influencer Marketing Factory

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