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Software · head to head

Matomo vs Dreamdata

Matomo logo

Matomo

Software

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Dreamdata logo

Dreamdata

Software

B2B revenue attribution platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Dreamdata company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
  • They diverge on capability: Matomo covers Web analytics, Dreamdata covers Multi-touch attribution.

Where they differ

Only the attributes on which Matomo and Dreamdata actually diverge.

Attributes where Matomo and Dreamdata differ
AttributeMatomoDreamdata
Pricing modelfreemiumUnknown
PlatformsWeb, On-premiseWeb
Founded20072018

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • On-premise deployment

Only in Dreamdata

  • Multi-touch attribution
  • Account-based analytics
  • Pipeline analytics
  • Customer journey mapping
  • Revenue modeling
  • Content attribution
  • Channel performance
  • Data unification

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Dreamdata
  • Self hosting analytics so visitor data stays on owned infrastructurenot Dreamdata

Dreamdata

  • B2B attributionnot Matomo
  • Revenue analyticsnot Matomo
  • Pipeline forecastingnot Matomo
  • Marketing ROInot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Dreamdata

  • Company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
  • Advanced features like custom attribution models require expensive custom pricing tier
  • Steep implementation lift for complex multi-touch attribution setup
  • Free tier limited to 2 months of historical data

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Dreamdata

Free

No published plan breakdown. See the Dreamdata review.

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Dreamdata if

  • You need multi-touch attribution.
  • You want to start without paying.
  • You also want account-based analytics.
Dreamdata review

Questions people ask

Is Matomo or Dreamdata better?
Neither clearly leads. Matomo starts at Free and Dreamdata at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Dreamdata?
Matomo starts at Free and Dreamdata at Free.
Does Matomo or Dreamdata run on more platforms?
Matomo runs on Web, On-premise. Dreamdata runs on Web.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Dreamdata is typically brought in for.
What can Matomo do that Dreamdata cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Dreamdata covers Multi-touch attribution, Account-based analytics, Pipeline analytics, Customer journey mapping. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Dreamdata: Is there a free tier for Dreamdata?

Yes. Dreamdata offers a free tier with 5 seats, 2 months of history, company identification, and web analytics included.

Source
Dreamdata: What CRM integrations does Dreamdata support?

Dreamdata integrates natively with Salesforce and HubSpot, pulling opportunity and account data to build attribution models.

Source
Dreamdata: Can I build custom attribution models in Dreamdata?

Yes. Custom attribution models are available on the Attribution Advanced plan, which requires contact for custom pricing.

Source
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Related pages

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