Softwr

Design · head to head

Lunacy vs Mailchimp

Lunacy logo

Lunacy

Design

Free design software that keeps your flow

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lunacy desktop application only, not cloud-based like Figma, limiting accessibility across different computers; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Lunacy covers Vector editing, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Lunacy and Mailchimp actually diverge.

Attributes where Lunacy and Mailchimp differ
AttributeLunacyMailchimp
PlatformsWindows, macOS, LinuxWeb, iOS, Android
CategoryDesignE-commerce
Founded20162001

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lunacy

  • Vector editing
  • Auto layouts
  • Components
  • Real-time collaboration
  • Built-in photos & icons
  • AI background remover
  • AI upscaler
  • Sketch file support

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Lunacy

  • UI/UX designnot Mailchimp
  • Web designnot Mailchimp
  • Mobile app designnot Mailchimp
  • Icon designnot Mailchimp
  • Marketing graphicsnot Mailchimp

Mailchimp

  • Email newslettersnot Lunacy
  • E-commerce marketingnot Lunacy
  • Lead generationnot Lunacy
  • Customer engagementnot Lunacy
  • Marketing automationnot Lunacy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lunacy

  • Desktop application only, not cloud-based like Figma, limiting accessibility across different computers
  • Animation capabilities are basic, lacking timeline-based animation editing or spring physics available in modern design tools
  • Paid collaboration features, unlike Figma's free cloud-based team collaboration

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Lunacy

Free

No published plan breakdown. See the Lunacy review.

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Lunacy if

  • You need vector editing.
  • You want to start without paying.
  • You work on Windows, macOS, Linux.
  • You also want auto layouts.
Lunacy review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Lunacy or Mailchimp better?
Neither clearly leads. Lunacy starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lunacy or Mailchimp?
Lunacy starts at Free and Mailchimp at Free.
Does Lunacy or Mailchimp run on more platforms?
Lunacy runs on Windows, macOS, Linux. Mailchimp runs on Web, iOS, Android.
Can I use Lunacy for free?
Both have a free tier, so you can try either at no cost before committing.
What is Lunacy best used for?
Lunacy is most often used for ui/ux design, web design, mobile app design, icon design. Of those, ui/ux design and web design are not what Mailchimp is typically brought in for.
What can Lunacy do that Mailchimp cannot?
Lunacy covers Vector editing, Auto layouts, Components, Real-time collaboration. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Lunacy: Is Lunacy free to use?

Yes. Lunacy is absolutely free for personal and commercial use. There is no subscription required or trial period limitation.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Lunacy: Can Lunacy open and work with Sketch files?

Yes. Lunacy has smooth integration with Sketch files, allowing designers to import and collaborate on Sketch projects without requiring a Sketch subscription.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Lunacy: Does Lunacy require internet connection to work?

No. Lunacy can work offline, allowing designers to work without an internet connection. It is a desktop application that runs locally on Windows, macOS, and Linux.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
Lunacy: What are Lunacy's hardware requirements?

Lunacy is not demanding on hardware and runs smoothly even on moderate laptops. It has minimal system requirements compared to resource-intensive design tools.

Source
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