All industries · head to head
Forest vs Northbeam

Northbeam
Marketing & Analytics
Marketing intelligence for growth brands
- From
- $1500/month
- Rated
- -
The short version
- Only Forest has a free tier, so it costs nothing to try first.
- Each has a real cost: Forest no standalone desktop app; limited to browser extensions; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
- They diverge on capability: Forest covers Focus timer, Northbeam covers Cross-platform attribution.
Where they differ
Only the attributes on which Forest and Northbeam actually diverge.
Identical on both: pricing model (Unknown), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Forest
- Focus timer
- Virtual forest building
- Real tree planting partnership
- Website/app blocking
- Statistics tracking
- Achievements & rewards
- Social features
- Custom tree species
Only in Northbeam
- Cross-platform attribution
- Media mix modeling
- Creative analytics
- Real-time dashboards
- Incrementality testing
- Customer journey
- Cohort analysis
- LTV predictions
What people use each for
The jobs each tool is most often brought in to do.
Forest
- Study sessionsnot Northbeam
- Work focus timenot Northbeam
- Digital detoxnot Northbeam
- Pomodoro techniquenot Northbeam
- Phone addiction managementnot Northbeam
Northbeam
- Marketing attributionnot Forest
- Media optimizationnot Forest
- Creative testingnot Forest
- Budget allocationnot Forest
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Forest
- No standalone desktop app; limited to browser extensions
- Mobile app pricing varies by platform; iOS one-time purchase vs. Android different model
- Forest Plus features required for advanced analytics and custom tag tracking
Northbeam
- Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
- Lack of transparency in attribution modeling methodology and how credit is assigned
- Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
- Slower reporting cadence limits real-time feedback for teams requiring immediate performance data
Pricing, plan by plan
Forest
FreeNo published plan breakdown. See the Forest review.
Northbeam
$1500/month- Starter$1500/month
- Multi-touch attribution
- Media mix modeling
- Up to 1M monthly pageviews
- Professional$2500/month
- All Starter features
- Creative analytics
- Export API access
Which should you pick?
Choose Forest if
- You need focus timer.
- You want to start without paying.
- You work on iOS, Android, Chrome, Firefox.
- You also want virtual forest building.
Choose Northbeam if
- You need cross-platform attribution.
- You work on Web, API.
- You also want media mix modeling.
Questions people ask
- Is Forest or Northbeam better?
- Neither clearly leads. Forest starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Forest or Northbeam?
- Forest has a free tier; the other does not. Paid plans start at Free for Forest and $1500/month for Northbeam.
- Does Forest or Northbeam run on more platforms?
- Forest runs on iOS, Android, Chrome, Firefox. Northbeam runs on Web, API.
- Can I use Forest for free?
- Yes. Forest has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
- What is Forest best used for?
- Forest is most often used for study sessions, work focus time, digital detox, pomodoro technique. Of those, study sessions and work focus time are not what Northbeam is typically brought in for.
- What can Forest do that Northbeam cannot?
- Forest covers Focus timer, Virtual forest building, Real tree planting partnership, Website/app blocking. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards.
Answered from the vendors’ own pages
Forest: How much does Forest cost?
Forest has a free version with core features (timer, app blocking, group focus). Forest Plus subscription costs $3.33/month when billed annually at $39.99, with pricing varying by region and platform.
SourceNorthbeam: How is Northbeam priced?
Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.
SourceForest: What platforms does Forest support?
Forest is available on iOS (one-time purchase $3.99), Android (free with ads, or $1.99 one-time for ad-free), and as a browser extension for Chrome and Firefox.
SourceNorthbeam: What platforms does Northbeam integrate with?
Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.
SourceForest: What is Forest's tree planting program?
Forest has partnered with Trees for the Future to plant real trees. Users can spend earned focus coins to fund tree planting in Kenya, Senegal, Tanzania, Uganda, and Cameroon. Over 2.1 million real trees have been planted.
SourceNorthbeam: What does Northbeam measure?
Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.
SourceForest: Does Forest work offline?
Yes. Forest's core focus experience including the timer, tree growth, and stats works completely offline. This allows use on airplanes, subways, and areas without internet connectivity.
SourceNorthbeam: Who should use Northbeam?
Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.
SourceForest: Is there a Forest desktop app?
No. Forest does not have an official standalone desktop application. Desktop access is available through browser extensions for Chrome and Firefox only. Some users run the mobile app via emulators like BlueStacks.
SourceNorthbeam: What are Northbeam's main limitations?
Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.
SourceForest: What features are in Forest Plus?
Forest Plus includes all Mindful Space soundscapes, custom app allowlists, advanced analytics with custom tags, exclusive tree species, 3x coin boost, and the ability to plant up to 5 real trees annually.
SourceRelated pages
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- Northbeam vs Adverity
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- Northbeam vs Fathom Analytics
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