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Gladly vs Marvel

Gladly logo

Gladly

Software

Radically personal customer service

From
$180/month
Rated
-
Full reviewWebsite
Marvel logo

Marvel

Software

Rapid prototyping and design platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Marvel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; Marvel pricing is not shown on the product pages
  • They diverge on capability: Gladly covers Lifelong conversation, Marvel covers Drag-and-drop prototyping.

Where they differ

Only the attributes on which Gladly and Marvel actually diverge.

Attributes where Gladly and Marvel differ
AttributeGladlyMarvel
Starting price$180/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWindows, Macos, Web, Ios, Android
Founded20142013

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Salesforce

Only in Marvel

  • Drag-and-drop prototyping
  • User testing
  • Animations
  • Interactions
  • User research
  • Analytics
  • Handoff tools
  • Feedback

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Gladly

  • Customer service built around a single customer record rather than ticketsnot Marvel
  • Handling support conversations across voice, messaging and emailnot Marvel

Marvel

  • Wireframing and clickable prototypesnot Gladly
  • User testing on a prototype before buildnot Gladly
  • Developer handoff with automatic design specsnot Gladly
  • Sharing prototypes with stakeholders for feedbacknot Gladly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Marvel

  • Pricing is not shown on the product pages
  • User research capability comes through Ballpark rather than being native to Marvel

Pricing, plan by plan

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Marvel

Free
  • FreeFree
    • 1 project
    • Unlimited screens
    • Basic prototyping
  • Professional$12/month
    • Unlimited projects
    • Unlimited screens
    • Advanced prototyping
  • Team$80/month
    • Everything in Professional
    • Unlimited users
    • Team workspace

Which should you pick?

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Choose Marvel if

  • You need drag-and-drop prototyping.
  • You want to start without paying.
  • You work on Windows, Macos, Web, Ios, Android.
  • You also want user testing.
Marvel review

Questions people ask

Is Gladly or Marvel better?
Neither clearly leads. Gladly starts at $180/month and Marvel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gladly or Marvel?
Marvel has a free tier; the other does not. Paid plans start at $180/month for Gladly and Free for Marvel.
Does Gladly or Marvel run on more platforms?
Gladly runs on Web, Ios, Android. Marvel runs on Windows, Macos, Web, Ios, Android.
Can I use Marvel for free?
Yes. Marvel has a free tier, so you can try it without paying. Gladly starts at $180/month.
What is Gladly best used for?
Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what Marvel is typically brought in for.
What can Gladly do that Marvel cannot?
Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Marvel covers Drag-and-drop prototyping, User testing, Animations, Interactions. Both handle SOC2, GDPR.
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