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Software · head to head

Customer.io vs Ghostery

Customer.io logo

Customer.io

Software

Data-driven messaging for teams getting started, scaling and beyond

From
On request
Rated
-
Full reviewWebsite
Ghostery logo

Ghostery

Software

Block ads and stop trackers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Ghostery has a free tier, so it costs nothing to try first.
  • Each has a real cost: Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that; Ghostery database of trackers requires regular updates to remain current

Where they differ

Only the attributes on which Customer.io and Ghostery actually diverge.

Attributes where Customer.io and Ghostery differ
AttributeCustomer.ioGhostery
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebFirefox, Chrome, Edge, Safari, Opera
FoundedUnknown2009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Customer.io

Nothing recorded that Ghostery does not also cover.

Only in Ghostery

  • Tracker blocking
  • Ad blocking
  • Privacy dashboard
  • Enhanced anti-tracking
  • Chrome support
  • Firefox support
  • Edge support
  • Safari support

What people use each for

The jobs each tool is most often brought in to do.

Customer.io

No use cases recorded yet. See the Customer.io review.

Ghostery

  • Blocking ads and sponsored content before they loadnot Customer.io
  • Preventing tracker profiling by replacing identifying data with random valuesnot Customer.io
  • Automatically rejecting non-essential cookie consentnot Customer.io
  • Seeing which companies track a given site through WhoTracks.Menot Customer.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Ghostery

  • Database of trackers requires regular updates to remain current
  • Some sites break functionality when trackers are aggressively blocked

Pricing, plan by plan

Customer.io

On request

No published plan breakdown. See the Customer.io review.

Ghostery

Free

No published plan breakdown. See the Ghostery review.

Which should you pick?

Choose Customer.io if

Nothing in the data separates Customer.io from Ghostery on the points above - pick on price and on how each one feels to use.

Customer.io review

Choose Ghostery if

  • You need tracker blocking.
  • You want to start without paying.
  • You work on Firefox, Chrome, Edge, Safari, Opera.
  • You also want ad blocking.
Ghostery review

Questions people ask

Is Customer.io or Ghostery better?
Neither clearly leads. Customer.io starts at On request and Ghostery at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Customer.io or Ghostery?
Ghostery has a free tier; the other does not. Paid plans start at On request for Customer.io and Free for Ghostery.
Does Customer.io or Ghostery run on more platforms?
Customer.io runs on Web. Ghostery runs on Firefox, Chrome, Edge, Safari, Opera.
Can I use Ghostery for free?
Yes. Ghostery has a free tier, so you can try it without paying. Customer.io starts at On request.
What can Customer.io do that Ghostery cannot?
Ghostery covers Tracker blocking, Ad blocking, Privacy dashboard, Enhanced anti-tracking.

Answered from the vendors’ own pages

Ghostery: Is Ghostery completely free?

Yes. Ghostery is a free ad blocking browser extension that you can install without paying a subscription. All of Ghostery's features are completely free to use, including ad blocking, tracker blocking, and cookie consent banner handling.

Source
Ghostery: What browsers does Ghostery support?

Ghostery is available for Firefox, Chrome, Opera, Edge and Safari as a browser extension.

Source
Ghostery: What data does Ghostery collect?

Ghostery collects no personal information, ensuring your privacy remains protected while using the extension.

Source
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Related pages

More on Customer.io

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