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Software · head to head

Ghostery vs MoEngage

Ghostery logo

Ghostery

Software

Block ads and stop trackers

From
Free
Rated
-
Full reviewWebsite
MoEngage logo

MoEngage

Software

Essential solutions to help your growing teams build and retain customers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Ghostery has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ghostery database of trackers requires regular updates to remain current; MoEngage no dollar figures are published for any tier across its three products (Inform, the core cross-channel platform, and Personalize); every plan routes to a Let's Talk or Request Demo sales conversation

Where they differ

Only the attributes on which Ghostery and MoEngage actually diverge.

Attributes where Ghostery and MoEngage differ
AttributeGhosteryMoEngage
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsFirefox, Chrome, Edge, Safari, OperaWeb
Founded2009Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ghostery

  • Tracker blocking
  • Ad blocking
  • Privacy dashboard
  • Enhanced anti-tracking
  • Chrome support
  • Firefox support
  • Edge support
  • Safari support

Only in MoEngage

Nothing recorded that Ghostery does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Ghostery

  • Blocking ads and sponsored content before they loadnot MoEngage
  • Preventing tracker profiling by replacing identifying data with random valuesnot MoEngage
  • Automatically rejecting non-essential cookie consentnot MoEngage
  • Seeing which companies track a given site through WhoTracks.Menot MoEngage

MoEngage

No use cases recorded yet. See the MoEngage review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ghostery

  • Database of trackers requires regular updates to remain current
  • Some sites break functionality when trackers are aggressively blocked

MoEngage

  • No dollar figures are published for any tier across its three products (Inform, the core cross-channel platform, and Personalize); every plan routes to a Let's Talk or Request Demo sales conversation
  • The core platform is split into Growth and Enterprise tiers with no stated feature boundary or price difference visible without contacting sales

Pricing, plan by plan

Ghostery

Free

No published plan breakdown. See the Ghostery review.

MoEngage

On request

No published plan breakdown. See the MoEngage review.

Which should you pick?

Choose Ghostery if

  • You need tracker blocking.
  • You want to start without paying.
  • You work on Firefox, Chrome, Edge, Safari, Opera.
  • You also want ad blocking.
Ghostery review

Choose MoEngage if

Nothing in the data separates MoEngage from Ghostery on the points above - pick on price and on how each one feels to use.

MoEngage review

Questions people ask

Is Ghostery or MoEngage better?
Neither clearly leads. Ghostery starts at Free and MoEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ghostery or MoEngage?
Ghostery has a free tier; the other does not. Paid plans start at Free for Ghostery and On request for MoEngage.
Does Ghostery or MoEngage run on more platforms?
Ghostery runs on Firefox, Chrome, Edge, Safari, Opera. MoEngage runs on Web.
Can I use Ghostery for free?
Yes. Ghostery has a free tier, so you can try it without paying. MoEngage starts at On request.
What is Ghostery best used for?
Ghostery is most often used for blocking ads and sponsored content before they load, preventing tracker profiling by replacing identifying data with random values, automatically rejecting non-essential cookie consent, seeing which companies track a given site through whotracks.me. Of those, blocking ads and sponsored content before they load and preventing tracker profiling by replacing identifying data with random values are not what MoEngage is typically brought in for.
What can Ghostery do that MoEngage cannot?
Ghostery covers Tracker blocking, Ad blocking, Privacy dashboard, Enhanced anti-tracking.

Answered from the vendors’ own pages

Ghostery: Is Ghostery completely free?

Yes. Ghostery is a free ad blocking browser extension that you can install without paying a subscription. All of Ghostery's features are completely free to use, including ad blocking, tracker blocking, and cookie consent banner handling.

Source
Ghostery: What browsers does Ghostery support?

Ghostery is available for Firefox, Chrome, Opera, Edge and Safari as a browser extension.

Source
Ghostery: What data does Ghostery collect?

Ghostery collects no personal information, ensuring your privacy remains protected while using the extension.

Source
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