Software · head to head
Convert vs Xero
The short version
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Xero the Early plan caps you at 20 invoices and 5 bills per month, and the invoice limit counts both approving and sending
- They diverge on capability: Convert covers A/B testing, Xero covers Bank reconciliation.
Where they differ
Only the attributes on which Convert and Xero actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
Only in Xero
- Bank reconciliation
- Invoicing
- Bill payment
- Expense claims
- Financial reporting
- Inventory tracking
- Project tracking
- Mobile apps
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B, split and multivariate testing on websitesnot Xero
- Server-side experimentation and feature flaggingnot Xero
- Personalising site content to visitor segmentsnot Xero
Xero
- Small business bookkeeping, invoicing and bank reconciliationnot Convert
- Bill payment and purchase order managementnot Convert
- Sharing books with an accountant or bookkeepernot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Xero
- The Early plan caps you at 20 invoices and 5 bills per month, and the invoice limit counts both approving and sending
- Invoices created by connected app partners count against the Early plan invoice limit
- Multiple currencies, project time and cost tracking, employee expense and mileage claims and industry benchmarking are restricted to the top Established plan at $90 per month
- Cash flow forecasting is capped at 30 days on Early and 60 days on Growing, with 180 days only on Established
- Payroll is not included in any plan and costs an extra $36 a month plus $6 per employee or contractor through Gusto
- Inventory Plus is a paid optional add-on rather than part of any plan
- The advertised 90% off applies only to the first 6 months, after which the regular $25, $55 or $90 monthly price auto-renews
- The introductory discount excludes add-ons, usage charges and payment fees
- Payment fees apply to online invoice payments and to bill payments other than standard domestic ACH, and are billed on top of the subscription
- Subscriptions are billed monthly with no annual payment option, and after upgrading you must wait one month before downgrading to a cheaper plan
- Xero states subscription prices are increasing from October 1, 2026
Pricing, plan by plan
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Xero
$13/month- Early$13/month
- Send 20 invoices
- Enter 5 bills
- Reconcile bank transactions
- Growing$37/month
- Unlimited invoices & bills
- Bulk reconcile transactions
- Short-term cash flow
- Established$70/month
- Everything in Growing
- Use multiple currencies
- Track projects
Which should you pick?
Choose Xero if
- You need bank reconciliation.
- You work on Web, Ios, Android, Api.
- You also want invoicing.
Questions people ask
- Is Convert or Xero better?
- Neither clearly leads. Convert starts at $1000/month and Xero at $13/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Xero?
- Convert starts at $1000/month and Xero at $13/month.
- Does Convert or Xero run on more platforms?
- Convert runs on Web. Xero runs on Web, Ios, Android, Api.
- What is Convert best used for?
- Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Xero is typically brought in for.
- What can Convert do that Xero cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access. Xero covers Bank reconciliation, Invoicing, Bill payment, Expense claims.
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