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Scheduling & Booking · head to head

Boulevard vs Surfer SEO

Boulevard logo

Boulevard

Scheduling & Booking

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
Surfer SEO logo

Surfer SEO

SEO & Website Optimization

AI search optimization and visibility

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Surfer SEO entry Discovery plan at $49 per month limits users to a single seat and 120 documents

Where they differ

Only the attributes on which Boulevard and Surfer SEO actually diverge.

Attributes where Boulevard and Surfer SEO differ
AttributeBoulevardSurfer SEO
Starting price$175/monthOn request
PlatformsWeb, Ios, Android, ApiWeb
CategoryScheduling & BookingSEO & Website Optimization
Founded2016Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in Surfer SEO

Nothing recorded that Boulevard does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Surfer SEO
  • Running point of sale and card payments alongside schedulingnot Surfer SEO
  • Automated client messaging, intake forms and marketing campaignsnot Surfer SEO

Surfer SEO

No use cases recorded yet. See the Surfer SEO review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Surfer SEO

  • Entry Discovery plan at $49 per month limits users to a single seat and 120 documents
  • AI prompt tracking is excluded on the Discovery plan and capped at 25 prompts weekly on Standard, 50 daily on Pro
  • Unlimited documents on the Peace of Mind plan are subject to a fair usage policy rather than being truly unlimited

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Surfer SEO

On request

No published plan breakdown. See the Surfer SEO review.

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Surfer SEO if

Nothing in the data separates Surfer SEO from Boulevard on the points above - pick on price and on how each one feels to use.

Surfer SEO review

Questions people ask

Is Boulevard or Surfer SEO better?
Neither clearly leads. Boulevard starts at $175/month and Surfer SEO at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Surfer SEO?
Boulevard starts at $175/month and Surfer SEO at On request.
Does Boulevard or Surfer SEO run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Surfer SEO runs on Web.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Surfer SEO is typically brought in for.
What can Boulevard do that Surfer SEO cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management.
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