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Marketing & Analytics · head to head

AB Tasty vs Perplexity

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Perplexity logo

Perplexity

AI Tools

AI-powered answer engine with citations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Perplexity has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Perplexity context window has been stealthily reduced despite prior claims of 1-million-token capacity
  • They diverge on capability: AB Tasty covers A/B testing, Perplexity covers Real-time web search.

Where they differ

Only the attributes on which AB Tasty and Perplexity actually diverge.

Attributes where AB Tasty and Perplexity differ
AttributeAB TastyPerplexity
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android, Comet (AI browser)
CategoryMarketing & AnalyticsAI Tools
Founded20112022

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Perplexity

  • Real-time web search
  • Source citations
  • Follow-up questions
  • File analysis
  • Browser extension
  • API access
  • Mobile apps
  • Ios support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Perplexity
  • Feature flagging and progressive rolloutsnot Perplexity
  • Personalising content for identified and anonymous visitorsnot Perplexity
  • Search, recommendations and merchandising for ecommercenot Perplexity
  • Conversion optimisation experiments across channelsnot Perplexity

Perplexity

  • ai tools managementnot AB Tasty
  • Workflow automationnot AB Tasty
  • Reportingnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Perplexity

  • Context window has been stealthily reduced despite prior claims of 1-million-token capacity
  • Citations sometimes point to irrelevant or overly general articles that do not support the stated claims
  • Weak performance on complex multi-step reasoning and deep logic compared to dedicated reasoning LLMs
  • Web crawler ignores robots.txt directives and scrapes content from sites that explicitly opted out
  • Pro subscription quotas and feature access quietly reduced without user notification

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Perplexity

Free
  • FreeFree
    • Unlimited basic searches
    • 3 Pro Searches per day
    • 1 Research query per month
  • Pro$20/month
    • Unlimited Pro Searches
    • Advanced AI models
    • All free features
  • Pro Annual$200/year
    • Unlimited Pro Searches
    • Advanced AI models
    • All free features
  • Max$200/month
    • Unlimited Pro Searches
    • Labs multi-agent orchestration
    • Perplexity Computer with 19 AI sub-agents

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Perplexity if

  • You need real-time web search.
  • You want to start without paying.
  • You work on Web, iOS, Android, Comet (AI browser).
  • You also want source citations.
Perplexity review

Questions people ask

Is AB Tasty or Perplexity better?
Neither clearly leads. AB Tasty starts at €500/month and Perplexity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Perplexity?
Perplexity has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Perplexity.
Does AB Tasty or Perplexity run on more platforms?
AB Tasty runs on Web. Perplexity runs on Web, iOS, Android, Comet (AI browser).
Can I use Perplexity for free?
Yes. Perplexity has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Perplexity is typically brought in for.
What can AB Tasty do that Perplexity cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Perplexity covers Real-time web search, Source citations, Follow-up questions, File analysis. Both handle Web support.

Answered from the vendors’ own pages

Perplexity: Is Perplexity completely free?

Perplexity has a free tier with unlimited basic searches and 3 Pro Searches per day. Pro ($20/month or $200/year) and Max ($200/month) tiers unlock more advanced features like multi-model access and unrestricted queries.

Source
Perplexity: What is the difference between Pro and Max?

Pro provides access to advanced AI models like GPT-5.2, Claude Sonnet 4.5, and Gemini 3 Pro. Max adds Labs for multi-agent orchestration, Perplexity Computer with 19 specialized AI sub-agents, and 10,000 Computer credits per month.

Source
Perplexity: Can I use Perplexity offline?

No. Perplexity requires an active internet connection for all searches. The full answer service is not available offline.

Source
Perplexity: What platforms does Perplexity support?

Perplexity is available as a web application, iOS app, Android app, and as Comet, a dedicated AI browser for mobile (Android available, iOS in development).

Source
Perplexity: How reliable are Perplexity's citations?

Citations are a key feature of Perplexity, but users report that citations sometimes point to irrelevant or overly general articles that don't directly support the claims made.

Source
Perplexity: Does Perplexity's context window match the advertised 1 million tokens?

Perplexity had promoted a 1-million-token context window, but users have reported stealth reductions in the actual context capacity without public announcement.

Source
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