Softwr

Sales Enablement · head to head

ZoomInfo vs Brainshark

ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite
Brainshark logo

Brainshark

Sales Enablement

Sales Readiness Platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.; Brainshark user interface feels outdated with limited formatting customization options
  • They diverge on capability: ZoomInfo covers Contact database, Brainshark covers Content authoring.

Where they differ

Only the attributes on which ZoomInfo and Brainshark actually diverge.

Attributes where ZoomInfo and Brainshark differ
AttributeZoomInfoBrainshark
Pricing modelquoteUnknown
PlatformsWebWeb, Ios, Android
Founded20071999

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • HubSpot
  • Outlook

Only in Brainshark

  • Content authoring
  • Video coaching
  • Training
  • Assessments
  • Analytics
  • Microsoft Dynamics
  • Slack
  • Highspot

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ZoomInfo

  • Lead generationnot Brainshark
  • Account-based marketingnot Brainshark
  • Sales accelerationnot Brainshark

Brainshark

  • Customer Successnot ZoomInfo
  • Sales Readinessnot ZoomInfo
  • Content Authoringnot ZoomInfo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Brainshark

  • User interface feels outdated with limited formatting customization options
  • Branching feature is very limited compared to competitors
  • Course catalog and transcript management in Salesforce are clunky and unintuitive
  • Administrative controls are complex and adjusting settings takes longer than expected

Pricing, plan by plan

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Brainshark

On request

No published plan breakdown. See the Brainshark review.

Which should you pick?

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Choose Brainshark if

  • You need content authoring.
  • You work on Web, Ios, Android.
  • You also want video coaching.
Brainshark review

Questions people ask

Is ZoomInfo or Brainshark better?
Neither clearly leads. ZoomInfo starts at On request and Brainshark at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ZoomInfo or Brainshark?
ZoomInfo starts at On request and Brainshark at On request.
Does ZoomInfo or Brainshark run on more platforms?
ZoomInfo runs on Web. Brainshark runs on Web, Ios, Android.
What is ZoomInfo best used for?
ZoomInfo is most often used for lead generation, account-based marketing, sales acceleration. Of those, lead generation and account-based marketing are not what Brainshark is typically brought in for.
What can ZoomInfo do that Brainshark cannot?
ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Brainshark covers Content authoring, Video coaching, Training, Assessments. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Brainshark: What is Brainshark primarily used for?

Brainshark is used for sales enablement, onboarding, and continuous training to prepare customer-facing teams with content, coaching, and certifications for buyer interactions.

Source
Brainshark: Does Brainshark integrate with PowerPoint?

Yes, Brainshark offers PowerPoint integrations along with a mobile app for on-demand training access and content authoring capabilities.

Source
Brainshark: Can Brainshark track employee training completion?

Yes, Brainshark provides training tracking, analytics, and scorecards for monitoring completion and engagement across your sales team.

Source
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Related pages

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