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Software · head to head

VWO vs Datorama

VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Software

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • They diverge on capability: VWO covers A/B testing, Datorama covers Multi-channel data consolidation.

Where they differ

Only the attributes on which VWO and Datorama actually diverge.

Attributes where VWO and Datorama differ
AttributeVWODatorama
Starting priceFree$1500/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, Server-sideWeb, Mobile, Api
Founded20072016

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Slack
  • SSL encryption
  • Cloud deployment

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Datorama
  • Conversion rate optimisationnot Datorama
  • Behavioural analytics and session recordingsnot Datorama
  • Feature experimentation and progressive rolloutsnot Datorama

Datorama

  • Marketing analyticsnot VWO
  • Performance monitoringnot VWO
  • Campaign analysisnot VWO
  • ROI measurementnot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is VWO or Datorama better?
Neither clearly leads. VWO starts at Free and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Datorama?
VWO has a free tier; the other does not. Paid plans start at Free for VWO and $1500/month for Datorama.
Does VWO or Datorama run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Datorama runs on Web, Mobile, Api.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Datorama starts at $1500/month.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Datorama is typically brought in for.
What can VWO do that Datorama cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle Google Analytics.
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