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Triple Whale vs Convert

Triple Whale logo

Triple Whale

Software

The operating system for e-commerce

From
Free
Rated
-
Full reviewWebsite
Convert logo

Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only Triple Whale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Triple Whale shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • They diverge on capability: Triple Whale covers First-party attribution, Convert covers A/B testing.

Where they differ

Only the attributes on which Triple Whale and Convert actually diverge.

Attributes where Triple Whale and Convert differ
AttributeTriple WhaleConvert
Starting priceFree$1000/month
Pricing modelUnknownquote
Free tierYesNo
Founded20212012

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Triple Whale

  • First-party attribution
  • Real-time dashboard
  • Creative analytics
  • Sonar AI assistant
  • Pixel tracking
  • Profit tracking
  • Cohort analysis
  • Benchmarking

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • English language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Triple Whale

  • Marketing analyticsnot Convert
  • Attribution trackingnot Convert
  • Profit optimizationnot Convert
  • Creative testingnot Convert

Convert

  • A/B, split and multivariate testing on websitesnot Triple Whale
  • Server-side experimentation and feature flaggingnot Triple Whale
  • Personalising site content to visitor segmentsnot Triple Whale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Triple Whale

  • Shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • Creative analytics and advanced features sold as add-ons beyond base plan pricing
  • GMV-based pricing for larger brands creates unpredictable costs at scale

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Pricing, plan by plan

Triple Whale

Free
  • Founders DashboardFree
    • Basic analytics
    • Dashboard access
  • Starter$179/month
    • Multi-touch attribution
    • Sonar Send
    • Analytics dashboard
  • Advanced$259/month
    • All Starter features
    • Advanced analytics
    • Add-ons available

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Which should you pick?

Choose Triple Whale if

  • You need first-party attribution.
  • You want to start without paying.
  • You also want real-time dashboard.
Triple Whale review

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Questions people ask

Is Triple Whale or Convert better?
Neither clearly leads. Triple Whale starts at Free and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Triple Whale or Convert?
Triple Whale has a free tier; the other does not. Paid plans start at Free for Triple Whale and $1000/month for Convert.
Does Triple Whale or Convert run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Triple Whale for free?
Yes. Triple Whale has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Triple Whale best used for?
Triple Whale is most often used for marketing analytics, attribution tracking, profit optimization, creative testing. Of those, marketing analytics and attribution tracking are not what Convert is typically brought in for.
What can Triple Whale do that Convert cannot?
Triple Whale covers First-party attribution, Real-time dashboard, Creative analytics, Sonar AI assistant. Convert covers A/B testing, Multivariate testing, Analytics, API access. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Triple Whale: What is Triple Whale's pricing structure?

Triple Whale offers a free Founders Dashboard, Starter plan at $179/month, Advanced plan at $259/month, and Custom plans starting at $539/month. Brands above $5M GMV use GMV-based pricing, with brands at $10M-$15M GMV paying approximately $1,849/month.

Source
Triple Whale: Does Triple Whale integrate with Shopify?

Yes. Triple Whale is a Shopify-focused analytics platform that natively integrates with Shopify stores and connects to Meta, Google, and TikTok for multi-touch attribution.

Source
Triple Whale: What AI features does Triple Whale offer?

Triple Whale includes Moby Actions for automated operations like pausing underperforming ad sets and sending segments to Klaviyo, plus Compass with MMM, incrementality testing, and AI agent suite capabilities.

Source
Triple Whale: Is there a free plan?

Yes. Triple Whale offers a free Founders Dashboard for basic analytics access, but advanced features and full attribution require paid plans.

Source
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