Software · head to head
Sellfy vs Retail Pro
The short version
- Only Sellfy has a free tier, so it costs nothing to try first.
- Each has a real cost: Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium; Retail Pro pricing details not disclosed; requires sales consultation
- They diverge on capability: Sellfy covers Physical & digital products, Retail Pro covers Point of sale.
Where they differ
Only the attributes on which Sellfy and Retail Pro actually diverge.
| Attribute | Sellfy | Retail Pro |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | subscription | Unknown |
| Free tier | Yes | No |
| Platforms | Web | iOS, Android, Windows |
| Founded | 2013 | 1988 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sellfy
- Physical & digital products
- Membership/subscription sales
- Email marketing
- Marketing automation
- Affiliate program
- Analytics
- Mobile app
- Multi-currency support
Only in Retail Pro
- Point of sale
- Inventory management
- Customer database
- Employee management
- Sales analytics
- Promotion management
- Multi-store support
- Reporting tools
What people use each for
The jobs each tool is most often brought in to do.
Sellfy
- Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Retail Pro
- Running a small creator store without building a sitenot Retail Pro
Retail Pro
- Multi-location retail POS operations (1 to 250+ stores)not Sellfy
- Inventory management with serialized product trackingnot Sellfy
- Customer loyalty programs via AppCard integrationnot Sellfy
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sellfy
- Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
- Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
- Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
- Email marketing credits are metered per plan, from 2,000 to 50,000
- Cart abandonment, upselling and the affiliate programme all require the Business plan
- Payment processing fees from PayPal or Stripe are charged on top of the subscription
Retail Pro
- Pricing details not disclosed; requires sales consultation
- No published technical requirements or system specifications
- International deployment requires fiscal/tax compliance consultation per region
Pricing, plan by plan
Sellfy
Free- FreeFree
- Unlimited products
- Basic store
- Email support
- Pro$29/month
- All Free features
- Custom domain
- Email marketing
Retail Pro
On requestNo published plan breakdown. See the Retail Pro review.
Which should you pick?
Choose Sellfy if
- You need physical & digital products.
- You want to start without paying.
- You also want membership/subscription sales.
Choose Retail Pro if
- You need point of sale.
- You work on iOS, Android, Windows.
- You also want inventory management.
Questions people ask
- Is Sellfy or Retail Pro better?
- Neither clearly leads. Sellfy starts at Free and Retail Pro at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sellfy or Retail Pro?
- Sellfy has a free tier; the other does not. Paid plans start at Free for Sellfy and On request for Retail Pro.
- Does Sellfy or Retail Pro run on more platforms?
- Sellfy runs on Web. Retail Pro runs on iOS, Android, Windows.
- Can I use Sellfy for free?
- Yes. Sellfy has a free tier, so you can try it without paying. Retail Pro starts at On request.
- What is Sellfy best used for?
- Sellfy is most often used for selling digital downloads, subscriptions or print on demand goods from a hosted storefront, running a small creator store without building a site. Of those, selling digital downloads, subscriptions or print on demand goods from a hosted storefront and running a small creator store without building a site are not what Retail Pro is typically brought in for.
- What can Sellfy do that Retail Pro cannot?
- Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation. Retail Pro covers Point of sale, Inventory management, Customer database, Employee management.
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