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Fitness & Wellness · head to head

Noom vs Lose It!

Noom logo

Noom

Fitness & Wellness

Psychology-based weight loss

From
$17/month
Rated
-
Full reviewWebsite
Lose It! logo

Lose It!

Fitness & Wellness

Lose weight with your friends

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lose It! has a free tier, so it costs nothing to try first.
  • Each has a real cost: Noom coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians; Lose It! photo-based logging (Snap It) is Premium-only and has inconsistent accuracy
  • They diverge on capability: Noom covers Psychology-based curriculum, Lose It! covers Calorie counting.

Where they differ

Only the attributes on which Noom and Lose It! actually diverge.

Attributes where Noom and Lose It! differ
AttributeNoomLose It!
Starting price$17/monthFree
Free tierNoYes
PlatformsWeb, iOS, AndroidiPhone, Android, Web

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Fitness & Wellness), founded (2008).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Noom

  • Psychology-based curriculum
  • Personal coaching
  • Food color system
  • Progress tracking
  • Community groups

Only in Lose It!

  • Calorie counting
  • Barcode scanner
  • Meal planning
  • Challenges
  • Progress photos
  • Runkeeper

Both cover

  • Apple Health
  • Google Fit
  • Fitbit
  • Garmin
  • Ios support
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Noom

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

Lose It!

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

Both are used for workout tracking, nutrition management, health monitoring, fitness coaching, wellness improvement, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Noom

  • Coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians
  • App crashes and freezes frequently with issues saving data, and barcode feature for food tracking malfunctions
  • Food database requires tedious manual data entry even for common items, discouraging consistent logging
  • Difficult cancellation process requiring navigating multiple steps to opt out of auto-renewal
  • FTC settlement in 2022 for $62 million over misleading auto-renewal and refund practices

Lose It!

  • Photo-based logging (Snap It) is Premium-only and has inconsistent accuracy
  • No natural language input for food logging, requires manual database search for every food
  • Limited micronutrient tracking beyond basic macros
  • Lacks built-in meal planning in free tier
  • No artificial intelligence for personalized recommendations

Pricing, plan by plan

Noom

$17/month

No published plan breakdown. See the Noom review.

Lose It!

Free

No published plan breakdown. See the Lose It! review.

Which should you pick?

Choose Noom if

  • You need psychology-based curriculum.
  • You work on Web, iOS, Android.
  • You also want personal coaching.
Noom review

Choose Lose It! if

  • You need calorie counting.
  • You want to start without paying.
  • You work on iPhone, Android, Web.
  • You also want barcode scanner.
Lose It! review

Questions people ask

Is Noom or Lose It! better?
Neither clearly leads. Noom starts at $17/month and Lose It! at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Noom or Lose It!?
Lose It! has a free tier; the other does not. Paid plans start at $17/month for Noom and Free for Lose It!.
Does Noom or Lose It! run on more platforms?
Noom runs on Web, iOS, Android. Lose It! runs on iPhone, Android, Web.
Can I use Lose It! for free?
Yes. Lose It! has a free tier, so you can try it without paying. Noom starts at $17/month.
What is Noom best used for?
Noom is most often used for workout tracking, nutrition management, health monitoring, fitness coaching.
What can Noom do that Lose It! cannot?
Noom covers Psychology-based curriculum, Personal coaching, Food color system, Progress tracking. Lose It! covers Calorie counting, Barcode scanner, Meal planning, Challenges. Both handle Apple Health, Google Fit, Fitbit, Garmin.

Answered from the vendors’ own pages

Noom: What are Noom's pricing plans?

Noom Weight app costs approximately $70 per month on a monthly plan, $42 per month on a 4-month plan, or $209 upfront for an annual plan (roughly $17 per month). A 14-day free trial is offered but auto-converts to paid subscription if not canceled.

Source
Lose It!: Can Lose It track macronutrients?

Yes, basic macro tracking is included in the free tier. Advanced macro tracking and meal planning features are available in the Premium tier.

Source
Noom: What does Noom's coaching include?

Noom provides access to human coaches for weekly check-ins, daily psychology-based lessons, interactive challenges, and food and weight tracking. Coaching is included in all paid tiers.

Source
Noom: How does Noom's food color system work?

Noom categorizes foods using a color system based on caloric density: green (low calorie density), yellow (moderate), and red (high calorie density). This encourages behavioral changes in eating habits rather than strict dieting.

Source
Noom: What other programs does Noom offer?

Beyond Noom Weight, Noom offers five additional programs including Noom Med, a telehealth service with pricing ranging from $17/month for coaching to $279/month for GLP-1 medication plans with licensed clinicians.

Source
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