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Software · head to head

Natero vs Kapta

N

Natero

Software

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite
Kapta logo

Kapta

Software

Key Account Management Software

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; Kapta the Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
  • They diverge on capability: Natero covers Predictive health scores, Kapta covers Account planning.

Where they differ

Only the attributes on which Natero and Kapta actually diverge.

Attributes where Natero and Kapta differ
AttributeNateroKapta
Starting price$800/month$1000/month
Founded20122014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Zendesk

Only in Kapta

  • Account planning
  • Stakeholder mapping
  • Voice of customer
  • Health scores
  • Action planning
  • HubSpot
  • Microsoft Dynamics

Both cover

  • Salesforce
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Natero

  • Customer Success
  • Predictive Analyticsnot Kapta
  • Machine Learningnot Kapta

Kapta

  • Customer Success
  • Key Account Managementnot Natero
  • Strategic Accountsnot Natero

Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Kapta

  • The Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.

Pricing, plan by plan

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Kapta

$1000/month
  • Professional$1000/month
    • Account planning
    • Health scores
    • Stakeholder mapping
  • Enterprise$2500/month
    • Custom workflows
    • Advanced analytics
    • API

Which should you pick?

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Choose Kapta if

  • You need account planning.
  • You also want stakeholder mapping.
Kapta review

Questions people ask

Is Natero or Kapta better?
Neither clearly leads. Natero starts at $800/month and Kapta at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Natero or Kapta?
Natero starts at $800/month and Kapta at $1000/month.
Does Natero or Kapta run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Natero best used for?
Natero is most often used for customer success, predictive analytics, machine learning. Of those, predictive analytics and machine learning are not what Kapta is typically brought in for.
What can Natero do that Kapta cannot?
Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. Both handle Salesforce, Slack, Web support.
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