Software · head to head
GWI vs Moz
GWI
Software
Access human insights and consumer insights from real people, instantly
- From
- On request
- Rated
- -
The short version
- Only Moz has a free tier, so it costs nothing to try first.
- Each has a real cost: GWI entry Plus tier is priced per user at $150 per user per month; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
Where they differ
Only the attributes on which GWI and Moz actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in GWI
Nothing recorded that Moz does not also cover.
Only in Moz
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank Tracking
- Page Optimization
- Competitive research
- Local SEO tools
- Fresh Web Explorer
What people use each for
The jobs each tool is most often brought in to do.
GWI
No use cases recorded yet. See the GWI review.
Moz
- SEO auditsnot GWI
- Keyword researchnot GWI
- Link buildingnot GWI
- Local SEOnot GWI
- Competitive analysisnot GWI
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
GWI
- Entry Plus tier is priced per user at $150 per user per month
- Teams and Pro tiers publish no price at all, routing buyers to talk to sales instead
Moz
- Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
- Unreliable competitive analysis for B2B companies with niche competitor sets
- Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors
Pricing, plan by plan
GWI
On requestNo published plan breakdown. See the GWI review.
Moz
Free- Starter$39/month
- Limited keyword tracking
- Basic site audit
- Standard$99/month
- Enhanced keyword tracking
- Competitive analysis
Which should you pick?
Choose GWI if
Nothing in the data separates GWI from Moz on the points above - pick on price and on how each one feels to use.
Choose Moz if
- You need keyword explorer.
- You want to start without paying.
- You also want link explorer.
Questions people ask
- Is GWI or Moz better?
- Neither clearly leads. GWI starts at On request and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, GWI or Moz?
- Moz has a free tier; the other does not. Paid plans start at On request for GWI and Free for Moz.
- Does GWI or Moz run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Moz for free?
- Yes. Moz has a free tier, so you can try it without paying. GWI starts at On request.
- What can GWI do that Moz cannot?
- Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.
Answered from the vendors’ own pages
Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?
Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.
SourceRelated pages
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