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Software · head to head

Moz vs Okta

Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Okta logo

Okta

Software

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Okta requires $1,500 annual minimum contract
  • They diverge on capability: Moz covers Keyword Explorer, Okta covers Single sign-on (SSO).

Where they differ

Only the attributes on which Moz and Okta actually diverge.

Attributes where Moz and Okta differ
AttributeMozOkta
PlatformsWebWeb, SaaS
Founded20042009

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Okta
  • Keyword researchnot Okta
  • Link buildingnot Okta
  • Local SEOnot Okta
  • Competitive analysisnot Okta

Okta

  • Employee SSOnot Moz
  • Customer identitynot Moz
  • B2B integrationnot Moz
  • Zero Trust securitynot Moz
  • Compliancenot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Questions people ask

Is Moz or Okta better?
Neither clearly leads. Moz starts at Free and Okta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Okta?
Moz starts at Free and Okta at Free.
Does Moz or Okta run on more platforms?
Moz runs on Web. Okta runs on Web, SaaS.
Can I use Moz for free?
Both have a free tier, so you can try either at no cost before committing.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Okta is typically brought in for.
What can Moz do that Okta cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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