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Software · head to head

Dashlane vs Moz

Dashlane logo

Dashlane

Software

Password management made easy for businesses

From
$4.99/month
Rated
-
Full reviewWebsite
Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dashlane highest pricing among major password managers at $60/year with no monthly subscription option; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: Dashlane covers Password manager, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which Dashlane and Moz actually diverge.

Attributes where Dashlane and Moz differ
AttributeDashlaneMoz
Starting price$4.99/monthFree
Free tierNoYes
PlatformsWeb, Windows, macOS, iOS, Android, Browser ExtensionsWeb
Founded20092004

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dashlane

  • Password manager
  • Digital wallet
  • Dark web monitoring
  • VPN for WiFi protection
  • Two-factor authentication
  • Password generator
  • Secure sharing
  • Security dashboard

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

Dashlane

  • Password managementnot Moz
  • Identity protectionnot Moz
  • Secure credential sharingnot Moz
  • Compliance requirementsnot Moz
  • VPN protectionnot Moz

Moz

  • SEO auditsnot Dashlane
  • Keyword researchnot Dashlane
  • Link buildingnot Dashlane
  • Local SEOnot Dashlane
  • Competitive analysisnot Dashlane

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dashlane

  • Highest pricing among major password managers at $60/year with no monthly subscription option
  • Restricted free tier with only 25 passwords on single device compared to Bitwarden's unlimited free tier
  • No traditional desktop application, users must rely on browser extension or mobile apps
  • Closed-source code prevents independent security verification unlike open-source competitors
  • Limited 2FA options supporting only authenticator apps, not biometric or SMS authentication

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

Dashlane

$4.99/month
  • Premium$4.99/month
    • Secure vault
    • Password generation

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose Dashlane if

  • You need password manager.
  • You work on Web, Windows, macOS, iOS, Android, Browser Extensions.
  • You also want digital wallet.
Dashlane review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Dashlane or Moz better?
Neither clearly leads. Dashlane starts at $4.99/month and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dashlane or Moz?
Moz has a free tier; the other does not. Paid plans start at $4.99/month for Dashlane and Free for Moz.
Does Dashlane or Moz run on more platforms?
Dashlane runs on Web, Windows, macOS, iOS, Android, Browser Extensions. Moz runs on Web.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Dashlane starts at $4.99/month.
What is Dashlane best used for?
Dashlane is most often used for password management, identity protection, secure credential sharing, compliance requirements. Of those, password management and identity protection are not what Moz is typically brought in for.
What can Dashlane do that Moz cannot?
Dashlane covers Password manager, Digital wallet, Dark web monitoring, VPN for WiFi protection. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Dashlane: What happened to Dashlane's free plan?

Dashlane discontinued its free plan in September 2025. The entry-level plan now starts at $4.99/month (billed annually) for Premium, or businesses can use a 30-day money-back guarantee to test the service.

Source
Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Dashlane: What platforms does Dashlane support?

Dashlane is available on Windows, macOS, iOS, Android, and Chromebook. Browser extensions work with Chrome, Firefox, Edge, Opera, and Brave. However, Dashlane no longer has a traditional desktop application.

Source
Dashlane: Does Dashlane support SSO integration?

Yes, Dashlane integrates with SAML 2.0 Identity Providers for SSO, plus SCIM for user provisioning and deprovisioning. However, the Safari browser extension does not support self-hosted SSO due to Apple limitations.

Source
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