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Software · head to head

Maze vs Attio

Maze logo

Maze

Software

The continuous product discovery platform

From
Free
Rated
-
Full reviewWebsite
Attio logo

Attio

Software

The CRM built for the next generation of companies

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Maze has a free tier, so it costs nothing to try first.
  • Each has a real cost: Maze maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum; Attio the free plan stops at 3 seats and 50,000 records
  • They diverge on capability: Maze covers Prototype testing, Attio covers Custom data model.

Where they differ

Only the attributes on which Maze and Attio actually diverge.

Attributes where Maze and Attio differ
AttributeMazeAttio
Starting priceFree$29/month
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, Ios, Android, Api
Founded20182021

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Maze

  • Prototype testing
  • Usability testing
  • Card sorting
  • Tree testing
  • Surveys
  • 5-second tests
  • A/B testing
  • Analytics dashboard

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Both cover

  • Slack
  • GDPR
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Maze

  • Unmoderated usability testing of prototypes before developmentnot Attio
  • Running surveys and concept or copy validation with recruited participantsnot Attio
  • Card sorting and tree testing to shape information architecturenot Attio

Attio

  • Sales pipelinenot Maze
  • Customer managementnot Maze
  • Deal trackingnot Maze
  • Investor relationsnot Maze
  • Partnership managementnot Maze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Maze

  • Maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum
  • The AI study builder, AI moderated interviews and moderated interview studies are Enterprise only
  • Mobile testing and testing through the Maze mobile app are Enterprise only
  • Interview scheduling, card sorting and information architecture testing are Enterprise only
  • Role-based access, SSO and compliance controls are Enterprise only
  • Panel recruitment is available on all plans but with stated limits, and prototype testing carries limits below Enterprise
  • Qualitative analysis of clip recordings, interview transcription and automated theme analysis are Enterprise only

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Pricing, plan by plan

Maze

Free
  • FreeFree
    • 1 active project
    • Preview link testing
    • Basic analytics
  • Starter$75/month
    • 3 active projects
    • Unlimited responses
    • Advanced analytics
  • Team$150/month
    • Unlimited projects
    • Team collaboration
    • Custom branding
  • Enterprise$undefined/month
    • Everything in Team
    • SSO
    • Dedicated CSM

Attio

$29/month
  • Starter$29/month
    • Unlimited contacts
    • Custom objects
    • Email sync
  • Plus$59/month
    • Everything in Starter
    • Automations
    • Custom attributes
  • Pro$119/month
    • Everything in Plus
    • Advanced automations
    • Custom branding
  • Enterprise$undefined/month
    • Custom contracts
    • SSO
    • Dedicated support

Which should you pick?

Choose Maze if

  • You need prototype testing.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want usability testing.
Maze review

Choose Attio if

  • You need custom data model.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Questions people ask

Is Maze or Attio better?
Neither clearly leads. Maze starts at Free and Attio at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Maze or Attio?
Maze has a free tier; the other does not. Paid plans start at Free for Maze and $29/month for Attio.
Does Maze or Attio run on more platforms?
Maze runs on Web, Mobile, Api. Attio runs on Web, Ios, Android, Api.
Can I use Maze for free?
Yes. Maze has a free tier, so you can try it without paying. Attio starts at $29/month.
What is Maze best used for?
Maze is most often used for unmoderated usability testing of prototypes before development, running surveys and concept or copy validation with recruited participants, card sorting and tree testing to shape information architecture. Of those, unmoderated usability testing of prototypes before development and running surveys and concept or copy validation with recruited participants are not what Attio is typically brought in for.
What can Maze do that Attio cannot?
Maze covers Prototype testing, Usability testing, Card sorting, Tree testing. Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Both handle Slack, GDPR, SOC2.
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