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Matomo vs Attribution

Matomo logo

Matomo

Software

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
A

Attribution

Software

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • They diverge on capability: Matomo covers Web analytics, Attribution covers First-party data attribution.

Where they differ

Only the attributes on which Matomo and Attribution actually diverge.

Attributes where Matomo and Attribution differ
AttributeMatomoAttribution
Starting priceFree$2000/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, On-premiseWeb, Mobile, Api
Founded20072020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Attribution
  • Self hosting analytics so visitor data stays on owned infrastructurenot Attribution

Attribution

  • Marketing attributionnot Matomo
  • ROI trackingnot Matomo
  • Privacy-compliant trackingnot Matomo
  • First-party datanot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Attribution

Nothing recorded yet. See the Attribution review.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Questions people ask

Is Matomo or Attribution better?
Neither clearly leads. Matomo starts at Free and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Attribution?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $2000/month for Attribution.
Does Matomo or Attribution run on more platforms?
Matomo runs on Web, On-premise. Attribution runs on Web, Mobile, Api.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Attribution is typically brought in for.
What can Matomo do that Attribution cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights.
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