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Software · head to head

Lumanu vs Audiense

Lumanu logo

Lumanu

Software

Influencer CRM and marketplace

From
Free
Rated
-
Full reviewWebsite
Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite

The short version

  • Only Lumanu has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lumanu brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published; Audiense platform is heavily Twitter-focused with limited data from other social media platforms
  • They diverge on capability: Lumanu covers Creator marketplace, Audiense covers Audience segmentation.

Where they differ

Only the attributes on which Lumanu and Audiense actually diverge.

Attributes where Lumanu and Audiense differ
AttributeLumanuAudiense
Starting priceFree$948/year
Pricing modeltransactionUnknown
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb
Founded20182011

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumanu

  • Creator marketplace
  • Relationship management
  • Collaboration tools
  • Campaign management
  • Contract management
  • Payment processing
  • Analytics
  • Communication tools

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Both cover

  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Lumanu

  • Paying creators and influencers across many payees without building payment infrastructurenot Audiense
  • Agencies funding and reconciling creator payments per project cyclenot Audiense
  • Handling creator tax documentation and payouts at scalenot Audiense

Audiense

  • Audience researchnot Lumanu
  • Influencer discoverynot Lumanu
  • Campaign planningnot Lumanu
  • Segmentationnot Lumanu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumanu

  • Brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • Pricing is usage based with rates scaling by volume and no published figure for any segment; every path leads to a demo request
  • Platform partners are offered revenue share or wholesale pricing with no published rate

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Pricing, plan by plan

Lumanu

Free
  • FreeFree
    • Influencer discovery
    • Basic CRM
    • Marketplace access

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Which should you pick?

Choose Lumanu if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want relationship management.
Lumanu review

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Questions people ask

Is Lumanu or Audiense better?
Neither clearly leads. Lumanu starts at Free and Audiense at $948/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumanu or Audiense?
Lumanu has a free tier; the other does not. Paid plans start at Free for Lumanu and $948/year for Audiense.
Does Lumanu or Audiense run on more platforms?
Lumanu runs on Web, Mobile, Api. Audiense runs on Web.
Can I use Lumanu for free?
Yes. Lumanu has a free tier, so you can try it without paying. Audiense starts at $948/year.
What is Lumanu best used for?
Lumanu is most often used for paying creators and influencers across many payees without building payment infrastructure, agencies funding and reconciling creator payments per project cycle, handling creator tax documentation and payouts at scale. Of those, paying creators and influencers across many payees without building payment infrastructure and agencies funding and reconciling creator payments per project cycle are not what Audiense is typically brought in for.
What can Lumanu do that Audiense cannot?
Lumanu covers Creator marketplace, Relationship management, Collaboration tools, Campaign management. Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Both handle Instagram, GDPR, Cloud deployment, Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

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