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Software · head to head

Ahrefs vs GWI

Ahrefs logo

Ahrefs

Software

Everything you need to rank higher & get more traffic

From
$29/month
Rated
-
Full reviewWebsite
GWI logo

GWI

Software

Access human insights and consumer insights from real people, instantly

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; GWI entry Plus tier is priced per user at $150 per user per month

Where they differ

Only the attributes on which Ahrefs and GWI actually diverge.

Attributes where Ahrefs and GWI differ
AttributeAhrefsGWI
Starting price$29/monthOn request
Pricing modelUnknownsubscription
Founded2010Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in GWI

Nothing recorded that Ahrefs does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot GWI
  • Competitor analysisnot GWI
  • Content planningnot GWI
  • Backlink analysisnot GWI
  • Rank trackingnot GWI

GWI

No use cases recorded yet. See the GWI review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
  • Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
  • Enterprise at $1,499 a month requires an annual commitment
  • Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
  • The $29 Starter plan covers search and competitive research basics rather than the full toolset

GWI

  • Entry Plus tier is priced per user at $150 per user per month
  • Teams and Pro tiers publish no price at all, routing buyers to talk to sales instead

Pricing, plan by plan

Ahrefs

$29/month
  • Starter$29/month
    • Core keyword research
    • Backlink analysis
    • Competitor research
  • Lite$129/month
  • Standard$249/month
  • Advanced$449/month

GWI

On request

No published plan breakdown. See the GWI review.

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You also want keywords explorer.
Ahrefs review

Choose GWI if

Nothing in the data separates GWI from Ahrefs on the points above - pick on price and on how each one feels to use.

GWI review

Questions people ask

Is Ahrefs or GWI better?
Neither clearly leads. Ahrefs starts at $29/month and GWI at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or GWI?
Ahrefs starts at $29/month and GWI at On request.
Does Ahrefs or GWI run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what GWI is typically brought in for.
What can Ahrefs do that GWI cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source
Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source
Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source
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