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Software · head to head

Google Optimize vs Intercom

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Intercom logo

Intercom

Software

The only AI customer service solution you need

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Intercom pricing is high and unpredictable with confusing per-seat, per-feature, and usage-based structure that makes cost estimation difficult
  • They diverge on capability: Google Optimize covers A/B testing, Intercom covers AI-powered inbox.

Where they differ

Only the attributes on which Google Optimize and Intercom actually diverge.

Attributes where Google Optimize and Intercom differ
AttributeGoogle OptimizeIntercom
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android
Founded19982011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Intercom

  • AI-powered inbox
  • Live chat
  • Chatbots
  • Help center
  • Product tours
  • Customer data platform
  • Automation
  • Mobile SDKs

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Intercom
  • Personalising page content for defined audience segmentsnot Intercom
  • Redirect tests between alternative landing page URLsnot Intercom

Intercom

  • Customer supportnot Google Optimize
  • Lead generationnot Google Optimize
  • User onboardingnot Google Optimize
  • Product adoptionnot Google Optimize
  • Customer engagementnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Intercom

  • Pricing is high and unpredictable with confusing per-seat, per-feature, and usage-based structure that makes cost estimation difficult
  • API rate limited to 1,000 calls per minute, which may constrain integrations for high-volume data users
  • Does not support multiple language versions of knowledge base articles, requiring creation of duplicate articles for each language

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Intercom

Free
  • Essential$29/month
    • Fin AI Agent
    • Messenger
    • Shared inbox
  • Advanced$85/month
    • Multiple team inboxes
    • Workflow automation
    • Round robin assignment
  • Expert$132/month
    • SSO
    • HIPAA support
    • SLAs

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Intercom if

  • You need ai-powered inbox.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want live chat.
Intercom review

Questions people ask

Is Google Optimize or Intercom better?
Neither clearly leads. Google Optimize starts at Free and Intercom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Intercom?
Google Optimize starts at Free and Intercom at Free.
Does Google Optimize or Intercom run on more platforms?
Google Optimize runs on Web. Intercom runs on Web, iOS, Android.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Intercom is typically brought in for.
What can Google Optimize do that Intercom cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Intercom covers AI-powered inbox, Live chat, Chatbots, Help center.

Answered from the vendors’ own pages

Intercom: Is there a free tier and what are the limitations?

Intercom offers a 14-day free trial with no credit card required and access to all features and add-ons. After trial, Essential plan starts at $29/seat/month. Free Lite seats are available on paid plans: 20 with Advanced, 50 with Expert.

Source
Intercom: Does Intercom support single sign-on (SSO)?

Yes, Intercom supports SAML SSO with identity provider integration, but it is only available on the Expert plan ($132+/seat/month). SSO also works with Intercom's mobile apps on iOS and Android.

Source
Intercom: Can I export my data from Intercom?

Yes. You can export conversations in CSV format via the Data Export feature in Reports, apply filters to refine exports, and use the REST API to programmatically access conversation and customer data.

Source
Intercom: What would a team of 10 cost on Intercom?

Minimum cost would be $290/month for 10 Essential seats at $29/seat/month. Advanced plan costs $850/month for 10 seats. Prices increase with additional add-ons like Fin AI ($0.99 per resolution), SMS, WhatsApp, or email campaigns.

Source
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Related pages

More on Google Optimize

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