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All industries · head to head

Google Analytics vs Forest

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Forest logo

Forest

All industries

Stay focused, be present

From
Free
Rated
-

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Forest no standalone desktop app; limited to browser extensions
  • They diverge on capability: Google Analytics covers Real-time analytics, Forest covers Focus timer.

Where they differ

Only the attributes on which Google Analytics and Forest actually diverge.

Attributes where Google Analytics and Forest differ
AttributeGoogle AnalyticsForest
Pricing modelfreemiumUnknown
PlatformsWebiOS, Android, Chrome, Firefox
Founded19982014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (All industries).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Forest

  • Focus timer
  • Virtual forest building
  • Real tree planting partnership
  • Website/app blocking
  • Statistics tracking
  • Achievements & rewards
  • Social features
  • Custom tree species

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Forest
  • Event tracking and user behaviour analysisnot Forest
  • Traffic source and conversion trackingnot Forest

Forest

  • Study sessionsnot Google Analytics
  • Work focus timenot Google Analytics
  • Digital detoxnot Google Analytics
  • Pomodoro techniquenot Google Analytics
  • Phone addiction managementnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Forest

  • No standalone desktop app; limited to browser extensions
  • Mobile app pricing varies by platform; iOS one-time purchase vs. Android different model
  • Forest Plus features required for advanced analytics and custom tag tracking

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Forest

Free

No published plan breakdown. See the Forest review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.

Choose Forest if

  • You need focus timer.
  • You want to start without paying.
  • You work on iOS, Android, Chrome, Firefox.
  • You also want virtual forest building.

Questions people ask

Is Google Analytics or Forest better?
Neither clearly leads. Google Analytics starts at Free and Forest at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Forest?
Google Analytics starts at Free and Forest at Free.
Does Google Analytics or Forest run on more platforms?
Google Analytics runs on Web. Forest runs on iOS, Android, Chrome, Firefox.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Forest is typically brought in for.
What can Google Analytics do that Forest cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Forest covers Focus timer, Virtual forest building, Real tree planting partnership, Website/app blocking.

Answered from the vendors’ own pages

Forest: How much does Forest cost?

Forest has a free version with core features (timer, app blocking, group focus). Forest Plus subscription costs $3.33/month when billed annually at $39.99, with pricing varying by region and platform.

Source
Forest: What platforms does Forest support?

Forest is available on iOS (one-time purchase $3.99), Android (free with ads, or $1.99 one-time for ad-free), and as a browser extension for Chrome and Firefox.

Source
Forest: What is Forest's tree planting program?

Forest has partnered with Trees for the Future to plant real trees. Users can spend earned focus coins to fund tree planting in Kenya, Senegal, Tanzania, Uganda, and Cameroon. Over 2.1 million real trees have been planted.

Source
Forest: Does Forest work offline?

Yes. Forest's core focus experience including the timer, tree growth, and stats works completely offline. This allows use on airplanes, subways, and areas without internet connectivity.

Source
Forest: Is there a Forest desktop app?

No. Forest does not have an official standalone desktop application. Desktop access is available through browser extensions for Chrome and Firefox only. Some users run the mobile app via emulators like BlueStacks.

Source
Forest: What features are in Forest Plus?

Forest Plus includes all Mindful Space soundscapes, custom app allowlists, advanced analytics with custom tags, exclusive tree species, 3x coin boost, and the ability to plant up to 5 real trees annually.

Source

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