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Software · head to head

Funnel.io vs Adverity

Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
Adverity logo

Adverity

Software

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Adverity covers Data aggregation.

Where they differ

Only the attributes on which Funnel.io and Adverity actually diverge.

Attributes where Funnel.io and Adverity differ
AttributeFunnel.ioAdverity
Starting price$299/month$999/month
PlatformsWeb, Mobile, ApiWeb, Api, Mobile
Founded20152014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Instagram
  • HubSpot

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Report scheduling
  • Data quality rules
  • Instagram Ads
  • LinkedIn Ads

Both cover

  • Attribution modeling
  • Automated alerts
  • Google Analytics
  • Facebook Ads
  • Google Ads
  • Salesforce
  • SOC2
  • GDPR compliant
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Adverity
  • Exporting blended marketing data to BI tools and warehousesnot Adverity

Adverity

  • Consolidating marketing data from many advertising platformsnot Funnel.io
  • Transforming and harmonising campaign data across sourcesnot Funnel.io
  • Monitoring data quality before it reaches reportingnot Funnel.io
  • Feeding a BI tool or warehouse with marketing datanot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Questions people ask

Is Funnel.io or Adverity better?
Neither clearly leads. Funnel.io starts at $299/month and Adverity at $999/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Adverity?
Funnel.io starts at $299/month and Adverity at $999/month.
Does Funnel.io or Adverity run on more platforms?
Funnel.io runs on Web, Mobile, Api. Adverity runs on Web, Api, Mobile.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Adverity is typically brought in for.
What can Funnel.io do that Adverity cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Both handle Attribution modeling, Automated alerts, Google Analytics, Facebook Ads.
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Related pages

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