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Software · head to head

Hotjar vs Okta

H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite
Okta logo

Okta

Software

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings; Okta requires $1,500 annual minimum contract
  • They diverge on capability: Hotjar covers Heatmaps, Okta covers Single sign-on (SSO).

Where they differ

Only the attributes on which Hotjar and Okta actually diverge.

Attributes where Hotjar and Okta differ
AttributeHotjarOkta
PlatformsWebWeb, SaaS
Founded20142009

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Both cover

  • Slack
  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Hotjar

  • User behavior analysisnot Okta
  • Conversion optimizationnot Okta
  • UX researchnot Okta
  • Customer feedbacknot Okta
  • Usability testingnot Okta

Okta

  • Employee SSOnot Hotjar
  • Customer identitynot Hotjar
  • B2B integrationnot Hotjar
  • Zero Trust securitynot Hotjar
  • Compliancenot Hotjar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Pricing, plan by plan

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Which should you pick?

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Questions people ask

Is Hotjar or Okta better?
Neither clearly leads. Hotjar starts at Free and Okta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hotjar or Okta?
Hotjar starts at Free and Okta at Free.
Does Hotjar or Okta run on more platforms?
Hotjar runs on Web. Okta runs on Web, SaaS.
Can I use Hotjar for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hotjar best used for?
Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Okta is typically brought in for.
What can Hotjar do that Okta cannot?
Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. Both handle Slack, SOC2, ISO27001.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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