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Software · head to head

Blackbaud Raiser's Edge vs Customer.io

Blackbaud Raiser's Edge logo

Blackbaud Raiser's Edge

Software

Enterprise-grade donor management system

From
On request
Rated
-
Full reviewWebsite
Customer.io logo

Customer.io

Software

Data-driven messaging for teams getting started, scaling and beyond

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Blackbaud Raiser's Edge pricing is not published and requires a sales conversation; Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that

Where they differ

Only the attributes on which Blackbaud Raiser's Edge and Customer.io actually diverge.

Attributes where Blackbaud Raiser's Edge and Customer.io differ
AttributeBlackbaud Raiser's EdgeCustomer.io
PlatformsWeb, Desktop, MobileWeb
Founded1981Unknown

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Blackbaud Raiser's Edge

  • Donor management
  • Gift tracking
  • Prospect research
  • Campaign management
  • Advanced reporting
  • Stripe
  • PayPal
  • Salesforce

Only in Customer.io

Nothing recorded that Blackbaud Raiser's Edge does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Blackbaud Raiser's Edge

  • Donor management and gift processing for nonprofitsnot Customer.io
  • Major gift portfolio management for fundraisersnot Customer.io
  • Campaign and appeal trackingnot Customer.io
  • Prospect research and wealth screeningnot Customer.io
  • Fundraising reporting for boards and fundersnot Customer.io

Customer.io

No use cases recorded yet. See the Customer.io review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Blackbaud Raiser's Edge

  • Pricing is not published and requires a sales conversation
  • Aimed at mid-sized and large nonprofits with dedicated development teams rather than small charities

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Pricing, plan by plan

Blackbaud Raiser's Edge

On request
  • Standard$200/month
    • Donor database
    • Gift tracking
    • Reports
  • Premium$500/month
    • Advanced analytics
    • Prospect research
    • Custom reporting

Customer.io

On request

No published plan breakdown. See the Customer.io review.

Which should you pick?

Choose Blackbaud Raiser's Edge if

  • You need donor management.
  • You work on Web, Desktop, Mobile.
  • You also want gift tracking.
Blackbaud Raiser's Edge review

Choose Customer.io if

Nothing in the data separates Customer.io from Blackbaud Raiser's Edge on the points above - pick on price and on how each one feels to use.

Customer.io review

Questions people ask

Is Blackbaud Raiser's Edge or Customer.io better?
Neither clearly leads. Blackbaud Raiser's Edge starts at On request and Customer.io at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Blackbaud Raiser's Edge or Customer.io?
Blackbaud Raiser's Edge starts at On request and Customer.io at On request.
Does Blackbaud Raiser's Edge or Customer.io run on more platforms?
Blackbaud Raiser's Edge runs on Web, Desktop, Mobile. Customer.io runs on Web.
What is Blackbaud Raiser's Edge best used for?
Blackbaud Raiser's Edge is most often used for donor management and gift processing for nonprofits, major gift portfolio management for fundraisers, campaign and appeal tracking, prospect research and wealth screening. Of those, donor management and gift processing for nonprofits and major gift portfolio management for fundraisers are not what Customer.io is typically brought in for.
What can Blackbaud Raiser's Edge do that Customer.io cannot?
Blackbaud Raiser's Edge covers Donor management, Gift tracking, Prospect research, Campaign management.
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