Software · head to head
Brandbassador vs UpPromote

Brandbassador
Software
Employee and influencer advocacy platform
- From
- $599/month
- Rated
- -
The short version
- Only UpPromote has a free tier, so it costs nothing to try first.
- Each has a real cost: Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.; UpPromote shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
- They diverge on capability: Brandbassador covers Campaign management, UpPromote covers Affiliate recruitment.
Where they differ
Only the attributes on which Brandbassador and UpPromote actually diverge.
| Attribute | Brandbassador | UpPromote |
|---|---|---|
| Starting price | $599/month | Free |
| Pricing model | subscription | Unknown |
| Free tier | No | Yes |
| Platforms | Web, Mobile | Web, Shopify |
| Founded | 2013 | 2019 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Brandbassador
- Campaign management
- Content distribution
- Employee advocacy
- Influencer management
- Performance tracking
- Incentive management
- Analytics dashboard
Only in UpPromote
- Affiliate recruitment
- Multi-level marketing
- Custom commission structures
- Auto-tier commission
- PayPal mass payment
- Shopify
- PayPal
- Klaviyo
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Brandbassador
- Employee advocacynot UpPromote
- Brand advocacynot UpPromote
- Content amplificationnot UpPromote
UpPromote
- affiliate marketing managementnot Brandbassador
- Workflow automationnot Brandbassador
- Reportingnot Brandbassador
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Brandbassador
- The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
UpPromote
- Shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
- Free plan limited to 200 affiliate orders per month
- Dual pricing model combines fixed monthly fees with percentage-based performance fees on approved sales
- Free plan lacks in-app messaging system for direct communication with affiliates
Pricing, plan by plan
Brandbassador
$599/month- Starter$599/month
- Campaign creation
- Employee advocacy
- Content management
- Professional$1299/month
- Influencer network
- Incentive management
- Advanced analytics
UpPromote
Free- FreeFree
- Basic affiliate management
- Limited to 200 affiliate orders/month
- No in-app messaging
- Growth$24.99/month
- Unlimited programs
- Auto-generated coupons
- Email automation
Which should you pick?
Choose Brandbassador if
- You need campaign management.
- You work on Web, Mobile.
- You also want content distribution.
Choose UpPromote if
- You need affiliate recruitment.
- You want to start without paying.
- You work on Web, Shopify.
- You also want multi-level marketing.
Questions people ask
- Is Brandbassador or UpPromote better?
- Neither clearly leads. Brandbassador starts at $599/month and UpPromote at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Brandbassador or UpPromote?
- UpPromote has a free tier; the other does not. Paid plans start at $599/month for Brandbassador and Free for UpPromote.
- Does Brandbassador or UpPromote run on more platforms?
- Brandbassador runs on Web, Mobile. UpPromote runs on Web, Shopify.
- Can I use UpPromote for free?
- Yes. UpPromote has a free tier, so you can try it without paying. Brandbassador starts at $599/month.
- What is Brandbassador best used for?
- Brandbassador is most often used for employee advocacy, brand advocacy, content amplification. Of those, employee advocacy and brand advocacy are not what UpPromote is typically brought in for.
- What can Brandbassador do that UpPromote cannot?
- Brandbassador covers Campaign management, Content distribution, Employee advocacy, Influencer management. UpPromote covers Affiliate recruitment, Multi-level marketing, Custom commission structures, Auto-tier commission. Both handle Web support.
Answered from the vendors’ own pages
UpPromote: What does UpPromote cost?
UpPromote offers a free plan, Growth plan at $24.99/month, Professional plan at $74.99/month, and Enterprise plan at $166.66/month. Paid plans also charge a performance fee on approved referral sales (approximately 2% on Growth, 1.5% on Professional, 1% on Enterprise).
SourceUpPromote: Is UpPromote only for Shopify?
Yes. UpPromote is exclusively built for Shopify and does not support WooCommerce, BigCommerce, or other e-commerce platforms, making it limited to Shopify merchants.
SourceUpPromote: What does the free plan include?
The free plan includes basic affiliate program management, limited to 200 affiliate orders per month, and lacks advanced features like in-app affiliate messaging, approval/denial of individual referral orders, and multi-level commissions.
SourceUpPromote: What integrations does UpPromote have?
UpPromote integrates with email marketing platforms, page builders, subscription apps, payment processors (PayPal, Store Credit), and offers API/Webhook access for custom integrations.
SourceRelated pages
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