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Software · head to head

Attio vs Asana

Attio logo

Attio

Software

The CRM built for the next generation of companies

From
$29/month
Rated
-
Full reviewWebsite
Asana logo

Asana

Software

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Asana has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Asana the free Personal tier is capped at 2 users, so it does not cover a small team
  • They diverge on capability: Attio covers Custom data model, Asana covers Multiple project views.

Where they differ

Only the attributes on which Attio and Asana actually diverge.

Attributes where Attio and Asana differ
AttributeAttioAsana
Starting price$29/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
Founded20212008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Both cover

  • Gmail
  • Outlook
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Asana
  • Customer managementnot Asana
  • Deal trackingnot Asana
  • Investor relationsnot Asana
  • Partnership managementnot Asana

Asana

  • Project planning & trackingnot Attio
  • Campaign managementnot Attio
  • Product launchesnot Attio
  • Event planningnot Attio
  • Agile & Scrum managementnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Pricing, plan by plan

Attio

$29/month
  • Starter$29/month
    • Unlimited contacts
    • Custom objects
    • Email sync
  • Plus$59/month
    • Everything in Starter
    • Automations
    • Custom attributes
  • Pro$119/month
    • Everything in Plus
    • Advanced automations
    • Custom branding
  • Enterprise$undefined/month
    • Custom contracts
    • SSO
    • Dedicated support

Asana

Free

No published plan breakdown. See the Asana review.

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Questions people ask

Is Attio or Asana better?
Neither clearly leads. Attio starts at $29/month and Asana at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Asana?
Asana has a free tier; the other does not. Paid plans start at $29/month for Attio and Free for Asana.
Does Attio or Asana run on more platforms?
Attio runs on Web, Ios, Android, Api. Asana runs on Web, iOS, Android.
Can I use Asana for free?
Yes. Asana has a free tier, so you can try it without paying. Attio starts at $29/month.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Asana is typically brought in for.
What can Attio do that Asana cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Both handle Gmail, Outlook, Slack, SOC2.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
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Related pages

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