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Technology · head to head

Amplitude vs Float

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Float logo

Float

Calendar & Time Management

Resource management for agencies and teams

From
$6/month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Float web-only platform without native desktop applications
  • They diverge on capability: Amplitude covers Event tracking, Float covers Resource scheduling.

Where they differ

Only the attributes on which Amplitude and Float actually diverge.

Attributes where Amplitude and Float differ
AttributeAmplitudeFloat
Starting priceFree$6/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, Ios, Android
CategoryTechnologyCalendar & Time Management
Founded20122011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Float

  • Resource scheduling
  • Capacity planning
  • Time tracking
  • Project planning
  • Reports
  • Asana
  • Jira
  • Teamwork

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Float
  • Feature adoption trackingnot Float
  • Conversion rate optimizationnot Float
  • Customer journey mappingnot Float
  • Retention improvementnot Float

Float

  • Schedulingnot Amplitude
  • Appointment bookingnot Amplitude
  • Time trackingnot Amplitude
  • Resource managementnot Amplitude
  • Team coordinationnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Float

  • Web-only platform without native desktop applications
  • No offline mode for resource planning
  • Limited reporting customization on lower-tier plans
  • No built-in payroll or invoicing features

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Float

$6/month
  • Starter$6/month
    • Resource scheduling
    • Time off
    • Basic reports
  • Pro$10/month
    • Time tracking
    • Budget tracking
    • Advanced reports

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Float if

  • You need resource scheduling.
  • You work on Web, Ios, Android.
  • You also want capacity planning.
Float review

Questions people ask

Is Amplitude or Float better?
Neither clearly leads. Amplitude starts at Free and Float at $6/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Float?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $6/month for Float.
Does Amplitude or Float run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Float runs on Web, Ios, Android.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Float starts at $6/month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Float is typically brought in for.
What can Amplitude do that Float cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Float covers Resource scheduling, Capacity planning, Time tracking, Project planning. Both handle Slack.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Float: What does Float pricing start at?

Float's Starter plan begins at $7 per user per month for basic resource scheduling and capacity management. The Pro plan costs $12 per user per month with advanced features like estimates and actuals tracking.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Float: Is Float independent or backed by investors?

Float is independent and self-funded. The company is a B Corp certified since 2024 and is profitable. It has never raised venture funding and operates with a fully remote team.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Float: What platforms does Float support?

Float is a web-based platform accessible through modern browsers. It provides visual resource management, scheduling, capacity planning, time tracking, and forecasting tools.

Source
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