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Amplitude vs Packer

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
P

Packer

Software

Build automated machine images

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Packer packer 1.10.0 and later is licensed under the Business Source License 1.1 with IBM Corporation as licensor, not an OSI open source licence
  • They diverge on capability: Amplitude covers Event tracking, Packer covers Image building.

Where they differ

Only the attributes on which Amplitude and Packer actually diverge.

Attributes where Amplitude and Packer differ
AttributeAmplitudePacker
Pricing modelUnknownopen-source
PlatformsWeb, Ios, Android, ApiLinux, Windows, Mac
Founded20122013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Packer

  • Image building
  • Multi-platform support
  • Provisioners
  • Builders
  • Post-processors
  • Variables
  • Data sources
  • Validation

Both cover

  • Encryption

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Packer
  • Feature adoption trackingnot Packer
  • Conversion rate optimizationnot Packer
  • Customer journey mappingnot Packer
  • Retention improvementnot Packer

Packer

  • Building identical machine images for multiple clouds from one templatenot Amplitude
  • Baking golden AMIs and VM images into a CI pipelinenot Amplitude
  • Creating immutable infrastructure artifacts consumed by Terraformnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Packer

  • Packer 1.10.0 and later is licensed under the Business Source License 1.1 with IBM Corporation as licensor, not an OSI open source licence
  • The Additional Use Grant forbids offering Packer to third parties on a hosted or embedded basis in a paid product that competes with IBM's paid versions of Packer
  • Each version converts to the MPL 2.0 Change License only four years after that version is first published, and the Change Date is set separately per version
  • Alternative licensing for uses outside the grant must be arranged with the licensor rather than taken under the public licence

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Packer

Free
  • Open SourceFree
    • Multi-platform image building
    • Template-driven
    • Provisioner support

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Packer if

  • You need image building.
  • You want to start without paying.
  • You work on Linux, Windows, Mac.
  • You also want multi-platform support.
Packer review

Questions people ask

Is Amplitude or Packer better?
Neither clearly leads. Amplitude starts at Free and Packer at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Packer?
Amplitude starts at Free and Packer at Free.
Does Amplitude or Packer run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Packer runs on Linux, Windows, Mac.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Packer is typically brought in for.
What can Amplitude do that Packer cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Packer covers Image building, Multi-platform support, Provisioners, Builders. Both handle Encryption.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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