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Amplitude vs Upstash

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Upstash logo

Upstash

Cloud & Infrastructure

Serverless data for modern developers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Upstash hTTP-based REST API only, no TCP connections means higher latency than self-hosted or connection-pooled Redis
  • They diverge on capability: Amplitude covers Event tracking, Upstash covers Serverless Redis.

Where they differ

Only the attributes on which Amplitude and Upstash actually diverge.

Attributes where Amplitude and Upstash differ
AttributeAmplitudeUpstash
PlatformsWeb, Ios, Android, ApiREST API, Node.js, Python, Go, Rust, Vercel Edge, Cloudflare Workers, AWS Lambda
CategoryTechnologyCloud & Infrastructure
Founded20122020

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Upstash

  • Serverless Redis
  • Serverless Kafka
  • QStash
  • Global Replication
  • REST API
  • Edge Functions Support
  • Rate Limiting
  • Caching

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Upstash
  • Feature adoption trackingnot Upstash
  • Conversion rate optimizationnot Upstash
  • Customer journey mappingnot Upstash
  • Retention improvementnot Upstash

Upstash

  • Cachingnot Amplitude
  • Session storagenot Amplitude
  • Real-time messagingnot Amplitude
  • Rate limitingnot Amplitude
  • Serverless backendsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Upstash

  • HTTP-based REST API only, no TCP connections means higher latency than self-hosted or connection-pooled Redis
  • Rate limiting occurs when traffic exceeds configured budget cap or request limits
  • Kafka service discontinued in March 2025, requiring migration to Upstash Workflow or alternatives
  • Limited Redis feature support compared to self-hosted Redis or Redis Cloud
  • High-request-volume workloads can accumulate significant costs due to per-request pricing model

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Upstash

Free
  • FreeFree
    • 256 MB data
    • 500K commands per month
    • 10 GB bandwidth
  • Pay-as-you-go$0.2/per 100K commands
    • Per-request billing
    • Storage at $0.25/GB
    • Unlimited commands
  • Fixed Plan$10/month
    • 250 MB Redis
    • Predictable pricing
    • Global replication available at higher tiers

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Upstash if

  • You need serverless redis.
  • You want to start without paying.
  • You work on REST API, Node.js, Python, Go, Rust, Vercel Edge, Cloudflare Workers, AWS Lambda.
  • You also want serverless kafka.
Upstash review

Questions people ask

Is Amplitude or Upstash better?
Neither clearly leads. Amplitude starts at Free and Upstash at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Upstash?
Amplitude starts at Free and Upstash at Free.
Does Amplitude or Upstash run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Upstash runs on REST API, Node.js, Python, Go, Rust, Vercel Edge, Cloudflare Workers, AWS Lambda.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Upstash is typically brought in for.
What can Amplitude do that Upstash cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Upstash covers Serverless Redis, Serverless Kafka, QStash, Global Replication.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Upstash: Does Upstash have a free tier?

Yes. The free tier provides 256 MB of data and 500,000 commands per month with 10 GB of bandwidth in a single region, no credit card required.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Upstash: How does Upstash work with edge platforms like Vercel and Cloudflare Workers?

Upstash uses a REST API instead of TCP connections, enabling it to work from Vercel Edge, Cloudflare Workers, and AWS Lambda without persistent connections or connection pooling.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Upstash: What programming languages are supported?

Upstash provides native SDKs for Python, Node.js, Go, and Rust. Java, C#, and PHP developers can use the REST API or community libraries.

Source
Upstash: Is Upstash Kafka still available?

No. Upstash Kafka was deprecated on September 11, 2024 and fully discontinued on March 11, 2025. Upstash Workflow is now recommended for durable serverless messaging and task queuing.

Source
Upstash: How is Upstash pricing structured?

Upstash uses per-request pricing at $0.20 per 100K commands for Redis, $0.25/GB for storage, and $0.40 per 100K requests for Vector database. Idle applications cost nothing.

Source
Upstash: Can Upstash be used with AWS Lambda?

Yes. Upstash works with AWS Lambda via its REST API, eliminating the need for connection pooling and making it ideal for stateless serverless functions.

Source
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