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Software · head to head

WooCommerce vs Ecwid

WooCommerce logo

WooCommerce

Software

The flexible, open-source ecommerce platform

From
Free
Rated
-
Full reviewWebsite
Ecwid logo

Ecwid

Software

Sell anywhere ecommerce platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: WooCommerce the plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores; Ecwid the $5 a month Starter plan caps the catalogue at 10 products
  • They diverge on capability: WooCommerce covers Product management, Ecwid covers Omnichannel selling.

Where they differ

Only the attributes on which WooCommerce and Ecwid actually diverge.

Attributes where WooCommerce and Ecwid differ
AttributeWooCommerceEcwid
Pricing modelfreemiumsubscription
Founded20112009

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in WooCommerce

  • Product management
  • Shopping cart
  • Payment integration
  • Shipping management
  • Tax calculations
  • Customer accounts
  • Order management
  • Inventory tracking

Only in Ecwid

  • Omnichannel selling
  • Product catalog
  • Payment processing
  • Inventory management
  • Email marketing
  • Analytics
  • Mobile app
  • API access

What people use each for

The jobs each tool is most often brought in to do.

WooCommerce

  • Running an online store inside an existing WordPress sitenot Ecwid
  • Selling physical, digital or subscription products with full control of the codenot Ecwid
  • Building a customised commerce workflow through plugins and hooksnot Ecwid

Ecwid

  • Adding a store to an existing website or social pagenot WooCommerce
  • Selling physical goods and digital downloads from one cataloguenot WooCommerce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

WooCommerce

  • The plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores
  • Functionality such as subscriptions and bookings comes from paid extensions priced at $29 to $299 per year each, renewed annually
  • Card payments through WooPayments cost roughly 2.50 to 2.90 percent plus 30 cents per transaction
  • Total cost depends on how many extensions a store needs rather than a single published plan price

Ecwid

  • The $5 a month Starter plan caps the catalogue at 10 products
  • Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
  • Abandoned cart recovery requires the Business plan at $65 a month
  • In person selling through POS integration is Unlimited only, at $149 a month
  • The Venture plan at $35 a month still caps products at 100

Pricing, plan by plan

WooCommerce

Free
  • FreeFree
    • Core ecommerce features
    • Unlimited products
    • Community support
  • Premium$299/year
    • All Free features
    • Premium support
    • Performance optimization

Ecwid

Free
  • FreeFree
    • Up to 10 products
    • Basic storefront
    • Standard payment methods
  • Unlimited$99.08/month
    • Unlimited products
    • Advanced features
    • Priority support

Which should you pick?

Choose WooCommerce if

  • You need product management.
  • You want to start without paying.
  • You also want shopping cart.
WooCommerce review

Choose Ecwid if

  • You need omnichannel selling.
  • You want to start without paying.
  • You also want product catalog.
Ecwid review

Questions people ask

Is WooCommerce or Ecwid better?
Neither clearly leads. WooCommerce starts at Free and Ecwid at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, WooCommerce or Ecwid?
WooCommerce starts at Free and Ecwid at Free.
Does WooCommerce or Ecwid run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use WooCommerce for free?
Both have a free tier, so you can try either at no cost before committing.
What is WooCommerce best used for?
WooCommerce is most often used for running an online store inside an existing wordpress site, selling physical, digital or subscription products with full control of the code, building a customised commerce workflow through plugins and hooks. Of those, running an online store inside an existing wordpress site and selling physical, digital or subscription products with full control of the code are not what Ecwid is typically brought in for.
What can WooCommerce do that Ecwid cannot?
WooCommerce covers Product management, Shopping cart, Payment integration, Shipping management. Ecwid covers Omnichannel selling, Product catalog, Payment processing, Inventory management.
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