Scheduling & Booking · head to head
Square Appointments vs Calendly

Square Appointments
Scheduling & Booking
Free scheduling for beauty businesses
- From
- Free
- Rated
- -

Calendly
All industries
Scheduling automation platform for eliminating back-and-forth
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan; Calendly the free plan allows one event type and one calendar connection, so it cannot handle different meeting formats
- They diverge on capability: Square Appointments covers Online booking, Calendly covers Calendar sync.
Where they differ
Only the attributes on which Square Appointments and Calendly actually diverge.
| Attribute | Square Appointments | Calendly |
|---|---|---|
| Pricing model | subscription | Unknown |
| Category | Scheduling & Booking | All industries |
| Founded | 2009 | 2013 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web, Ios, Android), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Square Appointments
- Online booking
- Client management
- Point of sale
- Payment processing
- Automated reminders
- Instagram booking
- Google booking
- Mobile app
Only in Calendly
- Calendar sync
- Automated scheduling
- Custom availability
- Time zone detection
- Reminder emails
- Buffer time
- Meeting polls
- Embed on website
Both cover
- Google Calendar
What people use each for
The jobs each tool is most often brought in to do.
Square Appointments
- Online appointment booking for salons, barbers and personal servicesnot Calendly
- Taking card payments and deposits at the time of bookingnot Calendly
- Managing staff calendars, waitlists and no-show policiesnot Calendly
Calendly
- Sales meetingsnot Square Appointments
- Interview schedulingnot Square Appointments
- Customer callsnot Square Appointments
- Office hoursnot Square Appointments
- Webinar registrationnot Square Appointments
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Square Appointments
- The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
- Cancellation policies, no-show fees and waitlists require the Plus plan
- Resource management, service cost tracking and the future bookings report require the Premium plan
- Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
- Card processing fees are charged on top of the plan fee on every tier including the free one
Calendly
- The free plan allows one event type and one calendar connection, so it cannot handle different meeting formats
- Automated reminders and multiple calendars need Standard at $10 per seat per month
- Round-robin routing, lead qualification and Salesforce integration require Teams at $16 per seat per month
- SAML single sign-on, audit logs and domain control are Enterprise only, starting at $15,000 a year
- Advertised prices are the annual rates
Pricing, plan by plan
Square Appointments
Free- FreeFree
- Unlimited appointments
- Online booking
- Client management
- Plus$29/month
- Everything in Free
- Multiple staff calendars
- No-show protection
- Premium$69/month
- Everything in Plus
- Multi-location
- Staff management
Calendly
Free- FreeFree
- 1 event type
- 1 calendar connection
- Basic confirmation email
- Standard$10/month
- Unlimited event types
- Multiple calendars (up to 6)
- Integrations with HubSpot, Mailchimp, Stripe, PayPal
- Teams$16/month
- All Standard features
- Salesforce integration
- Round-robin meetings
- Enterprise$15000/year
- All Teams features
- Salesforce routing lookup
- Microsoft Dynamics 365
Which should you pick?
Choose Square Appointments if
- You need online booking.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want client management.
Choose Calendly if
- You need calendar sync.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want automated scheduling.
Questions people ask
- Is Square Appointments or Calendly better?
- Neither clearly leads. Square Appointments starts at Free and Calendly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Square Appointments or Calendly?
- Square Appointments starts at Free and Calendly at Free.
- Does Square Appointments or Calendly run on more platforms?
- Square Appointments runs on Web, Ios, Android. Calendly runs on Web, iOS, Android.
- Can I use Square Appointments for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Square Appointments best used for?
- Square Appointments is most often used for online appointment booking for salons, barbers and personal services, taking card payments and deposits at the time of booking, managing staff calendars, waitlists and no-show policies. Of those, online appointment booking for salons, barbers and personal services and taking card payments and deposits at the time of booking are not what Calendly is typically brought in for.
- What can Square Appointments do that Calendly cannot?
- Square Appointments covers Online booking, Client management, Point of sale, Payment processing. Calendly covers Calendar sync, Automated scheduling, Custom availability, Time zone detection. Both handle Google Calendar.
Answered from the vendors’ own pages
Calendly: Does the free tier include automatic reminders?
No. The free plan only includes a basic confirmation email when someone books. Automated reminder workflows, SMS reminders, and follow-up sequences require the Standard plan ($10/month or higher).
SourceCalendly: Can I offer multiple meeting types on the free plan?
Only one event type can be active at a time. You can create multiple event types, but only one booking link works simultaneously. Switching between different meeting lengths requires manually activating another event type.
SourceCalendly: Does Calendly work with Apple Calendar and iCloud?
No longer for new users. As of August 20, 2024, new users cannot connect iCloud or Apple Calendar. Existing connections continue to work, but Calendly ended support for new Apple Calendar integrations citing Apple's security changes.
SourceCalendly: What platforms can I use Calendly on?
Calendly is available on Web, iOS, and Android. Browser extensions are available for Safari. There are no dedicated Windows or Mac desktop applications.
SourceCalendly: What does the Standard plan ($10/month) add over free?
Unlimited event types, multiple calendar connections (up to 6), integrations with HubSpot, Mailchimp, Salesforce, Stripe, PayPal, Zapier, and webhooks, plus automated reminders and email sequences.
SourceRelated pages
More on Square Appointments
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