Softwr

Influencer Marketing · head to head

Sprout Social vs #paid

Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$249/month
Rated
-
#

#paid

Influencer Marketing

Creator marketing that drives results

From
On request
Rated
-

The short version

  • They diverge on capability: Sprout Social covers Social publishing, #paid covers Creator matching.

Where they differ

Only the attributes on which Sprout Social and #paid actually diverge.

Attributes where Sprout Social and #paid differ
AttributeSprout Social#paid
Starting price$249/monthOn request
PlatformsWeb, Ios, Android, ApiWeb
Founded20102013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Only in #paid

  • Creator matching
  • Campaign management
  • Content creation
  • Handraise technology
  • Performance tracking
  • Content licensing
  • Whitelisting
  • Payment processing

Both cover

  • SOC2
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot #paid
  • Centralising creator outreach, contracting, approvals and paymentsnot #paid
  • Measuring creator-driven revenue with first-party analytics and attributionnot #paid
  • Building a creator pipeline through branded application pagesnot #paid

#paid

  • Creator campaignsnot Sprout Social
  • Content creationnot Sprout Social
  • Brand partnershipsnot Sprout Social
  • Paid amplificationnot Sprout Social
  • Social contentnot Sprout Social

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

#paid

Nothing recorded yet. See the #paid review.

Pricing, plan by plan

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

#paid

On request
  • Self-Serve$undefined/month
    • Creator marketplace
    • Campaign tools
    • Content approval
  • Managed$undefined/month
    • Dedicated strategist
    • Creator curation
    • Full-service management
  • Enterprise$undefined/month
    • Custom programs
    • Multi-brand support
    • API access

Which should you pick?

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.

Choose #paid if

  • You need creator matching.
  • You also want campaign management.

Questions people ask

Is Sprout Social or #paid better?
Neither clearly leads. Sprout Social starts at $249/month and #paid at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sprout Social or #paid?
Sprout Social starts at $249/month and #paid at On request.
Does Sprout Social or #paid run on more platforms?
Sprout Social runs on Web, Ios, Android, Api. #paid runs on Web.
What is Sprout Social best used for?
Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what #paid is typically brought in for.
What can Sprout Social do that #paid cannot?
Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. #paid covers Creator matching, Campaign management, Content creation, Handraise technology. Both handle SOC2, GDPR, Cloud deployment, Web support.

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