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Communication & Collaboration · head to head

RingCentral Video vs Ruler Analytics

RingCentral Video logo

RingCentral Video

Communication & Collaboration

Connected cloud communications

From
$19.99/month
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing & Analytics

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: RingCentral Video unlimited calling is limited to the US and Canada markets; other international calls are charged per minute at the published international rates table; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: RingCentral Video covers HD video conferencing, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which RingCentral Video and Ruler Analytics actually diverge.

Attributes where RingCentral Video and Ruler Analytics differ
AttributeRingCentral VideoRuler Analytics
Starting price$19.99/month£299/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Windows, Macos, Ios, AndroidWeb
CategoryCommunication & CollaborationMarketing & Analytics
Founded19992012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in RingCentral Video

  • HD video conferencing
  • Voice and video calling
  • Screen sharing
  • Virtual backgrounds
  • Recording and transcription
  • Chat and messaging
  • Calendar integration
  • Meeting attendee controls

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

RingCentral Video

  • Cloud business phone system with video meetings and team messagingnot Ruler Analytics
  • Replacing on-premise PBX hardware for distributed teamsnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot RingCentral Video
  • ROI measurementnot RingCentral Video
  • Lead trackingnot RingCentral Video
  • Revenue attributionnot RingCentral Video

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

RingCentral Video

  • Unlimited calling is limited to the US and Canada markets; other international calls are charged per minute at the published international rates table
  • The free trial is only for new subscribers and is capped at five users and two desktop phones, with SMS unavailable during the trial
  • Trial hardware must be returned within 21 days of trial cancellation to avoid hardware charges
  • Phone rental is available only with a multi-year contract
  • Automated, high volume or marketing SMS costs extra as RingCentral High Volume SMS, and TCR registration is required for SMS and MMS
  • A Mobile User extension is free to add but is billed at the same monthly rate as a Digital Line in any month it is used to make or receive a call
  • The Webinar 500 discount lasts one year on a one year commitment, after which pricing reverts to $75 per host per month or the then current retail price
  • Taxes and recovery fees including the Federal Universal Service Recovery Fee, E911 Service Fee and Compliance and Administrative Cost Recovery Fee are added on top
  • The advertised savings of up to 33% require paying annually

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

RingCentral Video

$19.99/month
  • Essentials$19.99/month
    • Video meetings
    • Phone service
    • Text messaging
  • Standard$27.99/month
    • Everything in Essentials
    • Advanced meeting controls
    • Call recording
  • Premium$34.99/month
    • Everything in Standard
    • Advanced security features
    • Compliance recording
  • Enterprise$undefined/month
    • Unlimited everything
    • Custom deployment
    • Dedicated account manager

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose RingCentral Video if

  • You need hd video conferencing.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want voice and video calling.
RingCentral Video review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is RingCentral Video or Ruler Analytics better?
Neither clearly leads. RingCentral Video starts at $19.99/month and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, RingCentral Video or Ruler Analytics?
RingCentral Video starts at $19.99/month and Ruler Analytics at £299/month.
Does RingCentral Video or Ruler Analytics run on more platforms?
RingCentral Video runs on Web, Windows, Macos, Ios, Android. Ruler Analytics runs on Web.
What is RingCentral Video best used for?
RingCentral Video is most often used for cloud business phone system with video meetings and team messaging, replacing on-premise pbx hardware for distributed teams. Of those, cloud business phone system with video meetings and team messaging and replacing on-premise pbx hardware for distributed teams are not what Ruler Analytics is typically brought in for.
What can RingCentral Video do that Ruler Analytics cannot?
RingCentral Video covers HD video conferencing, Voice and video calling, Screen sharing, Virtual backgrounds. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Salesforce, SOC2.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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