Software · head to head
Reward Gateway vs Firstup

Firstup
Software
Intelligent communication platform for workforce engagement
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Reward Gateway the pricing URL resolves to a contact and demo request page with no plan, no per-employee rate and no minimum published; Firstup none of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
- They diverge on capability: Reward Gateway covers Benefits administration, Firstup covers AI-powered delivery.
Where they differ
Only the attributes on which Reward Gateway and Firstup actually diverge.
| Attribute | Reward Gateway | Firstup |
|---|---|---|
| Pricing model | subscription | quote |
| Founded | 1997 | 2008 |
Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Reward Gateway
- Benefits administration
- Recognition programs
- Engagement tools
- Rewards catalog
- Analytics dashboard
- Reporting
- ADP
- BambooHR
Only in Firstup
- AI-powered delivery
- Personalized content
- Multi-channel communication
- Analytics and insights
- Campaign management
- Employee segmentation
- Microsoft 365
- Slack
Both cover
- Mobile app
- Integrations
- Workday
What people use each for
The jobs each tool is most often brought in to do.
Reward Gateway
- Employee recognition and reward programs with a points based currencynot Firstup
- Employee discount and benefits marketplacenot Firstup
- Internal communications and pulse surveys for frontline workforcesnot Firstup
Firstup
- Targeted internal communications to email, mobile app and desktop channelsnot Reward Gateway
- Reaching frontline and deskless employees who lack corporate emailnot Reward Gateway
- Automated employee journeys for onboarding and lifecycle momentsnot Reward Gateway
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Reward Gateway
- The pricing URL resolves to a contact and demo request page with no plan, no per-employee rate and no minimum published
- The only routes offered are a 30-minute demo request, a broker referral or a phone call
- The platform is split into separately named products for recognition, wellbeing, commuter benefits and discounts, none of which carries a published price
- The company now trades as Reward Gateway | Edenred following the Edenred acquisition
Firstup
- None of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
- AI content creation, intelligent delivery timing, translations and user generated content all require the Professional package
- Employee journey automation, the flow builder and journey analytics require the top Premier package
- Intranet capabilities are a paid add-on on top of any package rather than part of the platform
- No free tier, trial price or self-serve signup is published
Pricing, plan by plan
Reward Gateway
On request- Reward Gateway Suite$undefined/month
- Benefits platform
- Recognition
- Engagement programs
Firstup
On request- Enterprise$undefined/month
- AI personalization
- Multi-channel delivery
- Analytics
Which should you pick?
Choose Reward Gateway if
- You need benefits administration.
- You also want recognition programs.
Questions people ask
- Is Reward Gateway or Firstup better?
- Neither clearly leads. Reward Gateway starts at On request and Firstup at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Reward Gateway or Firstup?
- Reward Gateway starts at On request and Firstup at On request.
- Does Reward Gateway or Firstup run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Reward Gateway best used for?
- Reward Gateway is most often used for employee recognition and reward programs with a points based currency, employee discount and benefits marketplace, internal communications and pulse surveys for frontline workforces. Of those, employee recognition and reward programs with a points based currency and employee discount and benefits marketplace are not what Firstup is typically brought in for.
- What can Reward Gateway do that Firstup cannot?
- Reward Gateway covers Benefits administration, Recognition programs, Engagement tools, Rewards catalog. Firstup covers AI-powered delivery, Personalized content, Multi-channel communication, Analytics and insights. Both handle Mobile app, Integrations, Workday.
Related pages
More on Reward Gateway
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