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Software · head to head

NVivo vs Tana

NVivo logo

NVivo

Software

Easy-to-use, collaborative qualitative analysis software

From
On request
Rated
-
Full reviewWebsite
Tana logo

Tana

Software

The everything app for your personal workspace

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tana has a free tier, so it costs nothing to try first.
  • Each has a real cost: NVivo student licenses are restricted to 12 months of access for one named user; Tana the free plan hosts only 5 meetings a month with AI transcripts and summaries

Where they differ

Only the attributes on which NVivo and Tana actually diverge.

Attributes where NVivo and Tana differ
AttributeNVivoTana
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebWeb, Desktop
FoundedUnknown2020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NVivo

Nothing recorded that Tana does not also cover.

Only in Tana

  • Outliner interface
  • Supertags
  • Live queries
  • AI integration
  • Graph views
  • Email capture
  • API
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

NVivo

No use cases recorded yet. See the NVivo review.

Tana

  • Structured note taking with a graph based supertag data modelnot NVivo
  • Automatic meeting capture with AI transcripts and summariesnot NVivo
  • Turning notes into queryable structured databasesnot NVivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NVivo

  • Student licenses are restricted to 12 months of access for one named user
  • Orders of ten or more licenses are not sold online and require contacting Lumivero for a quote

Tana

  • The free plan hosts only 5 meetings a month with AI transcripts and summaries
  • The free plan connects only 1 calendar and allows 50 AI queries
  • Pro is $30 per user per month at standard price, with $20 shown as an early bird rate
  • Max is $120 per user per month at standard price, with $80 shown as an early bird rate
  • Integrations and full MCP require the Pro plan
  • Dedicated support and onboarding, and unlimited agents, skills and types, require the Max plan
  • The Business plan is custom priced, billed yearly and has no published rate
  • The free trial runs 30 days

Pricing, plan by plan

NVivo

On request

No published plan breakdown. See the NVivo review.

Tana

Free
  • FreeFree
    • Core features
    • Supertags
    • Searches
  • Pro$10/month
    • Advanced AI
    • Priority support
    • Extended history

Which should you pick?

Choose NVivo if

Nothing in the data separates NVivo from Tana on the points above - pick on price and on how each one feels to use.

NVivo review

Choose Tana if

  • You need outliner interface.
  • You want to start without paying.
  • You work on Web, Desktop.
  • You also want supertags.
Tana review

Questions people ask

Is NVivo or Tana better?
Neither clearly leads. NVivo starts at On request and Tana at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NVivo or Tana?
Tana has a free tier; the other does not. Paid plans start at On request for NVivo and Free for Tana.
Does NVivo or Tana run on more platforms?
NVivo runs on Web. Tana runs on Web, Desktop.
Can I use Tana for free?
Yes. Tana has a free tier, so you can try it without paying. NVivo starts at On request.
What can NVivo do that Tana cannot?
Tana covers Outliner interface, Supertags, Live queries, AI integration.
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Related pages

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