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Software · head to head

Mixpanel vs Natero

Mixpanel logo

Mixpanel

Software

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite
N

Natero

Software

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Only Mixpanel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mixpanel pricing can scale significantly at high volumes with expensive per-user rates; Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • They diverge on capability: Mixpanel covers Event analytics, Natero covers Predictive health scores.

Where they differ

Only the attributes on which Mixpanel and Natero actually diverge.

Attributes where Mixpanel and Natero differ
AttributeMixpanelNatero
Starting priceFree$800/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Mobile, APIsWeb
Founded20092012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Custom dashboards
  • Real-time data

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Zendesk
  • Web support

Both cover

  • Slack
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Mixpanel

  • User behavior analysisnot Natero
  • Product optimizationnot Natero
  • Conversion trackingnot Natero
  • Retention improvementnot Natero
  • Feature adoptionnot Natero

Natero

  • Customer Successnot Mixpanel
  • Predictive Analyticsnot Mixpanel
  • Machine Learningnot Mixpanel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Pricing, plan by plan

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Which should you pick?

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Questions people ask

Is Mixpanel or Natero better?
Neither clearly leads. Mixpanel starts at Free and Natero at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixpanel or Natero?
Mixpanel has a free tier; the other does not. Paid plans start at Free for Mixpanel and $800/month for Natero.
Does Mixpanel or Natero run on more platforms?
Mixpanel runs on Web, Mobile, APIs. Natero runs on Web.
Can I use Mixpanel for free?
Yes. Mixpanel has a free tier, so you can try it without paying. Natero starts at $800/month.
What is Mixpanel best used for?
Mixpanel is most often used for user behavior analysis, product optimization, conversion tracking, retention improvement. Of those, user behavior analysis and product optimization are not what Natero is typically brought in for.
What can Mixpanel do that Natero cannot?
Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Both handle Slack, Salesforce.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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