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Software · head to head

Loom vs Subframe

Loom logo

Loom

Software

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite
S

Subframe

Software

The AI-native design tool built for code

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loom free tier capped at 25 total videos with 5-minute maximum recording length per video; Subframe the free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Where they differ

Only the attributes on which Loom and Subframe actually diverge.

Attributes where Loom and Subframe differ
AttributeLoomSubframe
Founded2015Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Only in Subframe

Nothing recorded that Loom does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Loom

  • Asynchronous video communication and screen recordingnot Subframe
  • Product demonstrations and tutorialsnot Subframe
  • Meeting transcription and documentationnot Subframe
  • Team communication and knowledge sharingnot Subframe

Subframe

No use cases recorded yet. See the Subframe review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loom

  • Free tier capped at 25 total videos with 5-minute maximum recording length per video
  • Free tier limited to 50 workspace members
  • AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
  • Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier

Subframe

  • The free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Pricing, plan by plan

Loom

Free

No published plan breakdown. See the Loom review.

Subframe

Free

No published plan breakdown. See the Subframe review.

Which should you pick?

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Choose Subframe if

  • You want to start without paying.
Subframe review

Questions people ask

Is Loom or Subframe better?
Neither clearly leads. Loom starts at Free and Subframe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loom or Subframe?
Loom starts at Free and Subframe at Free.
Does Loom or Subframe run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loom for free?
Both have a free tier, so you can try either at no cost before committing.
What is Loom best used for?
Loom is most often used for asynchronous video communication and screen recording, product demonstrations and tutorials, meeting transcription and documentation, team communication and knowledge sharing. Of those, asynchronous video communication and screen recording and product demonstrations and tutorials are not what Subframe is typically brought in for.
What can Loom do that Subframe cannot?
Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics.
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Related pages

More on Loom

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