Softwr

Nonprofit & Fundraising · head to head

Kindful vs Google Nonprofit Tools

Kindful logo

Kindful

Nonprofit & Fundraising

Simple donor management and fundraising

From
On request
Rated
-
Full reviewWebsite
Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofit & Fundraising

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kindful kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead; Google Nonprofit Tools governmental entities and organizations are not eligible
  • They diverge on capability: Kindful covers Online donation forms, Google Nonprofit Tools covers Email and collaboration.

Where they differ

Only the attributes on which Kindful and Google Nonprofit Tools actually diverge.

Attributes where Kindful and Google Nonprofit Tools differ
AttributeKindfulGoogle Nonprofit Tools
Starting priceOn requestFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWeb, Mobile-responsiveWeb, IOS, Android
Founded20141998

Identical on both: user rating (Not yet rated), category (Nonprofit & Fundraising).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kindful

  • Online donation forms
  • Donor segmentation
  • Recurring donation management
  • Volunteer portal
  • Stripe
  • PayPal
  • Mailchimp
  • Google Analytics

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Kindful

  • Donor database and online fundraising for nonprofitsnot Google Nonprofit Tools
  • Running peer to peer campaigns, auctions and ticketed events from the donor CRMnot Google Nonprofit Tools

Google Nonprofit Tools

  • Getting Google Workspace, Ad Grants and YouTube nonprofit features for a registered charitynot Kindful
  • Running a donation-funded organization on Google's productivity and advertising tools at reduced costnot Kindful

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kindful

  • Kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • The Bloomerang Giving Platform starts at $242 per month billed annually
  • Bloomerang Fundraising starts at $40 per month billed annually but must be purchased as part of a bundle with Bloomerang CRM
  • All plans are annual; there is no month to month option
  • Pricing is constituent based, so the bill rises with the size of the donor database
  • Only a starting price is published and the actual figure comes from contacting sales

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Pricing, plan by plan

Kindful

On request
  • Starter$50/month
    • Online donation forms
    • Donor segmentation
  • Growth$120/month
    • Volunteer portal
    • Multi-channel fundraising

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Which should you pick?

Choose Kindful if

  • You need online donation forms.
  • You work on Web, Mobile-responsive.
  • You also want donor segmentation.
Kindful review

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Questions people ask

Is Kindful or Google Nonprofit Tools better?
Neither clearly leads. Kindful starts at On request and Google Nonprofit Tools at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kindful or Google Nonprofit Tools?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at On request for Kindful and Free for Google Nonprofit Tools.
Does Kindful or Google Nonprofit Tools run on more platforms?
Kindful runs on Web, Mobile-responsive. Google Nonprofit Tools runs on Web, IOS, Android.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Kindful starts at On request.
What is Kindful best used for?
Kindful is most often used for donor database and online fundraising for nonprofits, running peer to peer campaigns, auctions and ticketed events from the donor crm. Of those, donor database and online fundraising for nonprofits and running peer to peer campaigns, auctions and ticketed events from the donor crm are not what Google Nonprofit Tools is typically brought in for.
What can Kindful do that Google Nonprofit Tools cannot?
Kindful covers Online donation forms, Donor segmentation, Recurring donation management, Volunteer portal. Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Both handle Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Kindful

More on Google Nonprofit Tools

Keep looking

Other head to heads