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Software · head to head

Kajabi vs ON24

Kajabi logo

Kajabi

Software

All-in-one platform for knowledge entrepreneurs

From
$179/month
Rated
-
Full reviewWebsite
ON24 logo

ON24

Software

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kajabi starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling; ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.
  • They diverge on capability: Kajabi covers Course builder, ON24 covers Live webinars.

Where they differ

Only the attributes on which Kajabi and ON24 actually diverge.

Attributes where Kajabi and ON24 differ
AttributeKajabiON24
Starting price$179/month$2000/month
Founded20101998

Identical on both: pricing model (subscription), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kajabi

  • Course builder
  • Website builder
  • Email marketing
  • Sales funnels
  • Memberships
  • Communities
  • Mobile app
  • Analytics

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Salesforce
  • Marketo
  • Eloqua

Both cover

  • Web support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Kajabi

  • Solo creators launching single digital products or coursesnot ON24
  • Small coaching businesses with course, community, and email marketing needsnot ON24
  • Multi-product creators requiring customisation and white-label optionsnot ON24

ON24

  • Event planningnot Kajabi
  • Ticket salesnot Kajabi
  • Attendee managementnot Kajabi
  • Virtual eventsnot Kajabi
  • Event marketingnot Kajabi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kajabi

  • Starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • Starter and Basic tiers support only 1 community each; Growth tier caps at 1 community (Pro tier reaches 3)
  • Payment processing fees 2.9%–2.7% (Kajabi Payments) plus 5%–0.5% for third-party providers, tiered by plan
  • Admin user allowances escalate significantly: Starter (default 1), Basic (2), Growth (11), Pro (26)

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Pricing, plan by plan

Kajabi

$179/month

No published plan breakdown. See the Kajabi review.

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Which should you pick?

Choose Kajabi if

  • You need course builder.
  • You work on Web, iOS, Android.
  • You also want website builder.
Kajabi review

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Questions people ask

Is Kajabi or ON24 better?
Neither clearly leads. Kajabi starts at $179/month and ON24 at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kajabi or ON24?
Kajabi starts at $179/month and ON24 at $2000/month.
Does Kajabi or ON24 run on more platforms?
Kajabi runs on Web, iOS, Android. ON24 runs on Web, Ios, Android.
What is Kajabi best used for?
Kajabi is most often used for solo creators launching single digital products or courses, small coaching businesses with course, community, and email marketing needs, multi-product creators requiring customisation and white-label options. Of those, solo creators launching single digital products or courses and small coaching businesses with course, community, and email marketing needs are not what ON24 is typically brought in for.
What can Kajabi do that ON24 cannot?
Kajabi covers Course builder, Website builder, Email marketing, Sales funnels. ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Both handle Web support, Android support.
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