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Software · head to head

Insense vs The Influencer Marketing Factory

Insense logo

Insense

Software

Get UGC and influencer content that converts

From
$400/month
Rated
-
Full reviewWebsite
T

The Influencer Marketing Factory

Software

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Insense covers UGC creation, The Influencer Marketing Factory covers Strategy consulting.

Where they differ

Only the attributes on which Insense and The Influencer Marketing Factory actually diverge.

Attributes where Insense and The Influencer Marketing Factory differ
AttributeInsenseThe Influencer Marketing Factory
Starting price$400/month$5000/project
Pricing modelsubscriptionquote
PlatformsWebWeb, In-person
Founded20162014

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Insense

  • UGC creation
  • Creator matching
  • Content licensing
  • Spark ads whitelisting
  • Brief templates
  • Content moderation
  • Payment processing
  • Facebook Ads

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Creator discovery
  • Campaign management
  • Content production
  • Agency support
  • Full-service execution
  • YouTube
  • Twitter

Both cover

  • Performance analytics
  • TikTok
  • Instagram
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Insense

  • Sourcing UGC video creators for paid social adsnot The Influencer Marketing Factory
  • Running Meta Partnership Ads with creator handlesnot The Influencer Marketing Factory
  • Managing creator briefs, contracts and payments for ecommerce brandsnot The Influencer Marketing Factory

The Influencer Marketing Factory

  • Full-service campaignsnot Insense
  • Content productionnot Insense
  • Strategy consultingnot Insense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Insense

  • The entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • A marketplace fee is charged on top of the subscription: 20% on Trial, 10% on Brand and 7% on Agency
  • Brand plan includes only 2 user seats and 1 brand; extra seats cost $30 per month and extra brands $100 per month
  • Creator payments are not included in the subscription and are billed separately
  • Brand plan caps Meta Partnership Ads connections at 10

The Influencer Marketing Factory

Nothing recorded yet. See the The Influencer Marketing Factory review.

Pricing, plan by plan

Insense

$400/month
  • UGC$400/month
    • Access to creators
    • Brief creation
    • Content delivery
  • UGC + Ads$1500/month
    • Creator whitelisting
    • Spark ads
    • Performance tracking
  • Enterprise$undefined/month
    • Custom solutions
    • Managed service
    • API access

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Which should you pick?

Choose Insense if

  • You need ugc creation.
  • You also want creator matching.
Insense review

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want creator discovery.
The Influencer Marketing Factory review

Questions people ask

Is Insense or The Influencer Marketing Factory better?
Neither clearly leads. Insense starts at $400/month and The Influencer Marketing Factory at $5000/project, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Insense or The Influencer Marketing Factory?
Insense starts at $400/month and The Influencer Marketing Factory at $5000/project.
Does Insense or The Influencer Marketing Factory run on more platforms?
Insense runs on Web. The Influencer Marketing Factory runs on Web, In-person.
What is Insense best used for?
Insense is most often used for sourcing ugc video creators for paid social ads, running meta partnership ads with creator handles, managing creator briefs, contracts and payments for ecommerce brands. Of those, sourcing ugc video creators for paid social ads and running meta partnership ads with creator handles are not what The Influencer Marketing Factory is typically brought in for.
What can Insense do that The Influencer Marketing Factory cannot?
Insense covers UGC creation, Creator matching, Content licensing, Spark ads whitelisting. The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Both handle Performance analytics, TikTok, Instagram, GDPR.
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