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Software · head to head

Culture Amp vs Flock

Culture Amp logo

Culture Amp

Software

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
Flock logo

Flock

Software

Organized team communication platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Flock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; Flock the Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • They diverge on capability: Culture Amp covers Employee engagement surveys, Flock covers Team chat.

Where they differ

Only the attributes on which Culture Amp and Flock actually diverge.

Attributes where Culture Amp and Flock differ
AttributeCulture AmpFlock
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Windows, Macos, Ios, Android
Founded20092014

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Only in Flock

  • Team chat
  • Channels
  • Threads
  • File sharing
  • Polls
  • Integrations
  • Mobile apps
  • Zapier

Both cover

  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot Flock
  • Performance reviews and development planning across an organisationnot Flock

Flock

  • Team messaging with channels, direct messages and file sharingnot Culture Amp
  • Running polls, to-dos and reminders inside a chat workspacenot Culture Amp
  • Video conferencing and screen sharing for small teamsnot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Flock

  • The Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • Starter storage is 5 GB for the entire team, against 10 GB per member on Pro and 20 GB per member on Enterprise
  • Starter allows a single team admin and a single approved domain
  • Group video calls and screen sharing require the Pro plan; Starter is limited to 1-1 video calls
  • Group video calls are capped at 20 participants even on Enterprise
  • Single Sign-On and Active Directory sync are Enterprise only
  • Enterprise is quote only, with no published rate, and is positioned for organisations with 100 or more members
  • Unlimited auto-join and announcement channels require Enterprise; Starter and Pro get one of each

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Flock

Free
  • FreeFree
    • Unlimited chats
    • Channels
    • File sharing
  • Pro$5/month
    • Everything in Free
    • Advanced search
    • API access

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Choose Flock if

  • You need team chat.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want channels.
Flock review

Questions people ask

Is Culture Amp or Flock better?
Neither clearly leads. Culture Amp starts at On request and Flock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or Flock?
Flock has a free tier; the other does not. Paid plans start at On request for Culture Amp and Free for Flock.
Does Culture Amp or Flock run on more platforms?
Culture Amp runs on Web, Ios, Android, Api. Flock runs on Web, Windows, Macos, Ios, Android.
Can I use Flock for free?
Yes. Flock has a free tier, so you can try it without paying. Culture Amp starts at On request.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what Flock is typically brought in for.
What can Culture Amp do that Flock cannot?
Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Flock covers Team chat, Channels, Threads, File sharing. Both handle Slack, GDPR.
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Related pages

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