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Customer Success · head to head

ChurnZero vs Close

ChurnZero logo

ChurnZero

Customer Success

Real-time Customer Success Platform

From
On request
Rated
-
Full reviewWebsite
Close logo

Close

SaaS

The inside sales CRM of choice for startups & SMBs

From
$9/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ChurnZero pricing not published and is sold by quote only, requires sales contact; Close hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
  • They diverge on capability: ChurnZero covers Real-time alerts, Close covers Built-in calling.

Where they differ

Only the attributes on which ChurnZero and Close actually diverge.

Attributes where ChurnZero and Close differ
AttributeChurnZeroClose
Starting priceOn request$9/month
PlatformsWebWeb, iOS, Android
CategoryCustomer SuccessSaaS
Founded20152013

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ChurnZero

  • Real-time alerts
  • In-app messaging
  • Customer health scores
  • Journey automation
  • NPS surveys
  • Salesforce
  • HubSpot
  • Intercom

Only in Close

  • Built-in calling
  • Email automation
  • SMS messaging
  • Pipeline management
  • Lead management
  • Activity tracking
  • Reporting
  • Mobile app

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ChurnZero

  • Customer success and churn preventionnot Close
  • Customer health scoring and proactive risk detectionnot Close
  • Automated customer engagement through AI agentsnot Close
  • Customer renewal forecastingnot Close
  • NPS and satisfaction surveysnot Close
  • Multi-platform customer communication and collaborationnot Close

Close

  • Inside salesnot ChurnZero
  • Outbound salesnot ChurnZero
  • Lead managementnot ChurnZero
  • Sales engagementnot ChurnZero
  • Pipeline trackingnot ChurnZero

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ChurnZero

  • Pricing not published and is sold by quote only, requires sales contact

Close

  • Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
  • No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
  • Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
  • Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
  • Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships

Pricing, plan by plan

ChurnZero

On request

No published plan breakdown. See the ChurnZero review.

Close

$9/month
  • Solo$9/month (annual)
    • 1 user only
    • 10,000 leads max
    • Calling, email, SMS
  • Essentials$35/month (annual)
    • Unlimited contacts
    • Team collaboration
    • 1,000 AI credits/month
  • Growth$99/month (annual)
    • Automation workflows
    • Power dialer
    • Bulk email
  • Scale$139/month (annual)
    • Role-based permissions
    • Predictive dialer
    • Unlimited recording

Which should you pick?

Choose ChurnZero if

  • You need real-time alerts.
  • You also want in-app messaging.
ChurnZero review

Choose Close if

  • You need built-in calling.
  • You work on Web, iOS, Android.
  • You also want email automation.
Close review

Questions people ask

Is ChurnZero or Close better?
Neither clearly leads. ChurnZero starts at On request and Close at $9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ChurnZero or Close?
ChurnZero starts at On request and Close at $9/month.
Does ChurnZero or Close run on more platforms?
ChurnZero runs on Web. Close runs on Web, iOS, Android.
What is ChurnZero best used for?
ChurnZero is most often used for customer success and churn prevention, customer health scoring and proactive risk detection, automated customer engagement through ai agents, customer renewal forecasting. Of those, customer success and churn prevention and customer health scoring and proactive risk detection are not what Close is typically brought in for.
What can ChurnZero do that Close cannot?
ChurnZero covers Real-time alerts, In-app messaging, Customer health scores, Journey automation. Close covers Built-in calling, Email automation, SMS messaging, Pipeline management. Both handle Slack, Web support.

Answered from the vendors’ own pages

Close: What are Close's pricing plans and what do they include?

Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.

Source
Close: What are the hidden costs in Close's pricing beyond the subscription?

Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.

Source
Close: What is Chloe, Close's AI sales agent, and what can it do?

Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.

Source
Close: Does Close include lead lists, data enrichment, or contact information?

No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.

Source
Close: What communication features does Close include?

Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.

Source
Close: Does Close have marketing automation capabilities?

Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.

Source
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