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Insurance · head to head

Bold Penguin vs Better Agency

Bold Penguin logo

Bold Penguin

Insurance

Business insurance marketplace for brokers

From
Free
Rated
-
Full reviewWebsite
B

Better Agency

Insurance

Agency management for digital-first agencies

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Only Bold Penguin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bold Penguin sold to brokers, carriers and MGAs rather than to the businesses buying insurance; Better Agency better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
  • They diverge on capability: Bold Penguin covers Multi-carrier quoting, Better Agency covers Policy management.

Where they differ

Only the attributes on which Bold Penguin and Better Agency actually diverge.

Attributes where Bold Penguin and Better Agency differ
AttributeBold PenguinBetter Agency
Starting priceFree$199/month
Pricing modeltransactionsubscription
Free tierYesNo
Founded20192018

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bold Penguin

  • Multi-carrier quoting
  • Instant quotes
  • Online binding
  • Customer portal
  • Commission tracking
  • Multiple carriers
  • Agency management systems
  • Payment processors

Only in Better Agency

  • Policy management
  • Client portal
  • Workflow automation
  • Document management
  • Integration library
  • Zapier
  • IFTTT
  • Slack

Both cover

  • Mobile app
  • API access
  • Reporting
  • Data encryption
  • Cloud deployment
  • Web support
  • Ios support
  • Android support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Bold Penguin

  • Routing and triaging commercial insurance submissionsnot Better Agency
  • Automating submission to bind through the Terminal platformnot Better Agency
  • Handling complex middle market submissions with SubmissionLinknot Better Agency
  • Policy checking with ClauseLinknot Better Agency

Better Agency

  • Automationnot Bold Penguin
  • Customer engagementnot Bold Penguin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bold Penguin

  • Sold to brokers, carriers and MGAs rather than to the businesses buying insurance
  • Pricing is not published

Better Agency

  • Better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
  • Base plan is $149 USD monthly and includes only 3 users; each additional user costs $35 USD per month on top (archived pricing page, 4 April 2025)
  • Paying annually is required to get a 10 percent discount off the monthly rate, with no other discount tier published (archived pricing page, 4 April 2025)

Pricing, plan by plan

Bold Penguin

Free
  • Broker AccessFree
    • Multi-carrier quotes
    • Instant quoting
    • Commission tracking

Better Agency

$199/month
  • Starter$199/month
    • Policy management
    • Client portal
    • Automation

Which should you pick?

Choose Bold Penguin if

  • You need multi-carrier quoting.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want instant quotes.
Bold Penguin review

Choose Better Agency if

  • You need policy management.
  • You work on Web, Ios, Android.
  • You also want client portal.
Better Agency review

Questions people ask

Is Bold Penguin or Better Agency better?
Neither clearly leads. Bold Penguin starts at Free and Better Agency at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bold Penguin or Better Agency?
Bold Penguin has a free tier; the other does not. Paid plans start at Free for Bold Penguin and $199/month for Better Agency.
Does Bold Penguin or Better Agency run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Bold Penguin for free?
Yes. Bold Penguin has a free tier, so you can try it without paying. Better Agency starts at $199/month.
What is Bold Penguin best used for?
Bold Penguin is most often used for routing and triaging commercial insurance submissions, automating submission to bind through the terminal platform, handling complex middle market submissions with submissionlink, policy checking with clauselink. Of those, routing and triaging commercial insurance submissions and automating submission to bind through the terminal platform are not what Better Agency is typically brought in for.
What can Bold Penguin do that Better Agency cannot?
Bold Penguin covers Multi-carrier quoting, Instant quotes, Online binding, Customer portal. Better Agency covers Policy management, Client portal, Workflow automation, Document management. Both handle Mobile app, API access, Reporting, Data encryption.
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