Softwr

E-commerce & Retail · head to head

Big Cartel vs Squire

Big Cartel logo

Big Cartel

E-commerce & Retail

Straightforward pricing, no surprises

From
On request
Rated
-
Full reviewWebsite
Squire logo

Squire

Beauty & Salon

The operating system for barbershops

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Big Cartel custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature; Squire booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership

Where they differ

Only the attributes on which Big Cartel and Squire actually diverge.

Attributes where Big Cartel and Squire differ
AttributeBig CartelSquire
Starting priceOn request$30/month
Pricing modelsubscriptionUnknown
PlatformsWebWeb, Ios, Android
CategoryE-commerce & RetailBeauty & Salon
FoundedUnknown2015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Big Cartel

Nothing recorded that Squire does not also cover.

Only in Squire

  • Online booking
  • Walk-in queue
  • Point of sale
  • Team management
  • Instant payouts
  • Client app
  • Marketing tools
  • Business analytics

What people use each for

The jobs each tool is most often brought in to do.

Big Cartel

No use cases recorded yet. See the Big Cartel review.

Squire

  • Barbershop managementnot Big Cartel
  • Walk-in handlingnot Big Cartel
  • Team payrollnot Big Cartel
  • Client bookingnot Big Cartel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Big Cartel

  • Custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature
  • Abandoned cart recovery, product drop scheduling and Zapier integration are restricted to the top Diamond tier at $30/month
  • Platinum's paid billing starts automatically after a 7-day free trial rather than requiring an active opt-in to convert

Squire

  • Booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • Limited to barbershops and beauty salons; not suitable for other service industries
  • Walk-in and waitlist features only available on higher-tier plans, limiting functionality for drop-in appointments
  • POS system tightly integrated; cannot use with alternative payment processors or systems
  • Customer data locked into Squire platform with limited export options

Pricing, plan by plan

Big Cartel

On request

No published plan breakdown. See the Big Cartel review.

Squire

$30/month

No published plan breakdown. See the Squire review.

Which should you pick?

Choose Big Cartel if

Nothing in the data separates Big Cartel from Squire on the points above - pick on price and on how each one feels to use.

Big Cartel review

Choose Squire if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want walk-in queue.
Squire review

Questions people ask

Is Big Cartel or Squire better?
Neither clearly leads. Big Cartel starts at On request and Squire at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Big Cartel or Squire?
Big Cartel starts at On request and Squire at $30/month.
Does Big Cartel or Squire run on more platforms?
Big Cartel runs on Web. Squire runs on Web, Ios, Android.
What can Big Cartel do that Squire cannot?
Squire covers Online booking, Walk-in queue, Point of sale, Team management.

Answered from the vendors’ own pages

Squire: What are Squire's pricing tiers?

Squire offers Pro plans starting at $30/month for independent barbers, Pro-Complete at $100/month for full shops, Executive tiers at $100-150/month, and Titan at $250/month. All include scheduling, POS, and customer management features.

Source
Squire: Does Squire charge booking fees?

Yes, Squire charges customers $1-3 per booking for online scheduling, in addition to the monthly subscription cost. This is a key cost factor beyond the base subscription.

Source
Squire: What integrations does Squire support?

Squire integrates with Square, QuickBooks, Google Calendar, and Stripe. It also offers an API for custom integrations and works with Zapier to connect to hundreds of other applications.

Source
Squire: What core features does Squire provide?

Squire includes online appointment scheduling, integrated POS system, customer relationship management, loyalty reward programs, promo codes, and automated text reminders.

Source
Squire: Does Squire support walk-in customers?

Yes, Squire supports walk-in booking through its waitlist feature, which is available on all plans except the basic Pro tier.

Source
Squire: Who founded Squire and how is it backed?

Squire was founded by Songe LaRon and Dave Salvant in 2016. The company raised $162M in funding as of February 2026 and achieved a $750M valuation in 2021.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Big Cartel

More on Squire

Keep looking

Other head to heads